ReachLocal

ReachLocal, Inc.
Public
Traded as NASDAQ: RLOC
Industry Online marketing
Founded 2003
Headquarters Woodland Hills, California, United States
Area served

North America
Europe
Asia
Australia

New Zealand
Revenue $514.07 million (As of 2013)[1]
Website www.reachlocal.com

ReachlLocal, Inc. ("ReachLocal")(NASDAQ: RLOC) is an online marketing and advertising solution provider for small, medium, and large businesses, advertising to consumers in local markets. It provides Internet and mobile Internet marketing solutions to business clients in the United States, Europe, Asia and Australia.[2][3]

History

ReachLocal was founded in 2003 by Nathan Hanks, Robert Wright, Robert “Rick” Spitz, Michael Kline and Zorik Gordon[3] with headquarters in Woodland Hills, California and operations in 13 countries worldwide.

ReachLocal has over 1,900 employees across 68 offices[4] located in the United States, United Kingdom, Australia, Brazil, Canada, Mexico, Germany, the Netherlands, New Zealand, Singapore, Austria, India, Belgium, Czech Republic, Poland, Russia, Slovakia and Japan.[5] As of June 2014, the company has more than 24,000 active clients.[6]

ReachLocal’s first product was a search engine advertising service[7] called ReachSearch. This technology places businesses’ advertisements on multiple search engines, including Google, Yahoo! and Bing.[8]

In 2010, ReachLocal launched its initial public offering (IPO).[9] Before the company’s IPO, ReachLocal was venture-backed by VantagePoint Venture Partners, Rho Ventures and Galleon Special Opportunities Partners Fund LP.[10]

In April 2014, ReachLocal appointed B2B and information services veteran leader Sharon Rowlands as Chief Executive Officer and member of its board of directors, replacing interim CEO David Carlick.[11]

Services

In addition to search engine marketing, ReachLocal provides other online marketing solutions for their clients. In 2005, the company launched ReachSearch, a search engine advertising product designed to attract more leads from consumers. The product achieves this by placing text advertisements on leading search engines and directories.[7]

In 2009, ReachLocal introduced ReachDisplay, an online display advertising service that places banner advertisements on premium websites. The following year, the company built ReachCast, a web marketing service, and launched a site retargeting product called ReachRemarketing in 2011.[7]

ReachRetargeting was launched in 2012 and combined the site retargeting technology of ReachRemarketing with a new feature set that also included search retargeting. This was followed by the launch of website and lead management system ReachEdge in 2013. Within six months, ReachEdge had launched over 1000 client websites.[12] In 2014, ReachLocal introduced a search engine optimization service, ReachSEO.[7]

Technology

ReachLocal has developed a proprietary technology platform to serve their customers.[13][14] The company has also developed various technologies to assist their clients in publishing their campaigns and tracking, optimizing and reporting results for a variety of their services.[15] In September 2012, the company released the first ReachLocal mobile application, which provides real-time lead notifications and reports to their clients,[16] followed by the ReachEdge app in 2013. Both applications are available for Apple iOS and Android.[17][18][19]

ReachEdge, the company’s marketing automation platform released in 2013, provides clients with a list of leads, sources, actions needed, performance and reports. The platform consists of a website, lead management software and the aforementioned mobile application.[20]

In February 2014, ReachLocal released LigerMobile, an open source framework that assists in the development of hybrid apps.[21][22]

Awards

In 2009, Inc. Magazine ranked ReachLocal number 39 on its Inc. 500 list, and was named on the list for a second time in 2010.[23]

Search Engine Watch named ReachLocal as a finalist for “Best Search Engine Marketing Technology Platform for Small- to Medium-Sized Businesses” in 2009. paidContent also named the company in its “Most Successful Digital Media Companies in the United States” list in the same year.[23]

The American Business Awards selected the company as a “Most Innovative Company of the Year” finalist in 2009 and 2010.[23]

In 2009, ReachLocal was ranked number one on the Deloitte Technology Fast 500 list.[24] The company also featured on the list in 2010,[25] 2011,[26] 2012[27] and 2013.[28]

In 2010, ReachLocal won a Mashable Award for “Best Social Media Service for Small Businesses.”[23]

Glassdoor selected ReachLocal as one of its 50 Best Places to Work in 2012.[29]

ReachLocal is a Premier SMB Partner with Google[30] and was awarded Google’s 2013 North America Premier SMB Partner Award for “Best Quality Accounts” for having the highest average Adwords Quality Score during the judging period.[31] Reach Local Australia & New Zealand won 3 awards in 2014 by Google for having the highest number of adword account performance satisfaction, Best quality Adwords accounts and the last award was Premier SME Partner Innovation award. These were awarded to ReachLocal for displaying growth in data driven marketing through our latest technologies and delivering high quality AdWords Campaigns to their customers. [32]

References

  1. ↑ "RLOC Key Statistics | ReachLocal, Inc Stock - Yahoo! Finance". Finance.yahoo.com. Retrieved 2014-02-21.
  2. ↑ http://finance.yahoo.com/q/pr?s=RLOC+Profile
  3. ↑ 3.0 3.1 http://www.crunchbase.com/organization/reachlocal
  4. ↑ http://www.reachlocal.com/why-reachlocal
  5. ↑ http://www.reachlocal.com/locations
  6. ↑ http://www.reachlocal.com/about-reachlocal
  7. ↑ 7.0 7.1 7.2 7.3 http://www.reachlocal.com/reachlocal-story
  8. ↑ source: http://www.reachlocal.com/search-publishing
  9. ↑ http://techcrunch.com/2009/12/22/reachlocal-100-million-ipo/
  10. ↑ http://www.socaltech.com/reachlocal_creates_ad_marketplace/s-0021192.html
  11. ↑ http://www.nasdaq.com/article/reachlocal-appoints-sharon-rowlands-as-ceo--quick-facts-20140402-00494
  12. ↑ http://www.reuters.com/article/2014/03/27/ca-reachlocal-idUSnBw275151a+100+BSW20140327
  13. ↑ http://www.crunchbase.com/organization/reachlocal
  14. ↑ http://www.google.com/finance?q=NASDAQ%3ARLOC&ei=RiGhU6ikNcrniwLM3oCQDg
  15. ↑ http://www.reachlocal.com/technology
  16. ↑ http://www.dailyfinance.com/2012/09/24/innovative-reachlocal-mobile-app-for-smbs-puts-lea/
  17. ↑ https://play.google.com/store/apps/developer?id=ReachLocal,+Inc
  18. ↑ https://itunes.apple.com/au/app/reachlocal/id509183250?mt=8
  19. ↑ https://itunes.apple.com/au/app/reachedge/id669672809?mt=8
  20. ↑ http://www.eweek.com/small-business/reachlocal-online-marketing-platform-includes-mobile-app.html
  21. ↑ http://finance.yahoo.com/news/reachlocal-releases-ligermobile-open-source-155100049.html
  22. ↑ http://reachlocal.github.io/liger/
  23. ↑ 23.0 23.1 23.2 23.3 http://www.reachlocal.com/awards
  24. ↑ http://www.deloitte.com/assets/Dcom-UnitedStates/Local%20Assets/Documents/TMT_us_tmt/us_tmt_Fast500winnersbyrank_101509.pdf
  25. ↑ http://www.deloitte.com/assets/Dcom-UnitedStates/Local%20Assets/Documents/TMT_us_tmt/us_TMT_2010Fast500WinnersBrochure.pdf
  26. ↑ http://www.deloitte.com/assets/dcom-unitedstates/local%20assets/documents/tmt_us_tmt/us_tmt_2011fast500rankings_111411.pdf
  27. ↑ http://www.deloitte.com/assets/Dcom-UnitedStates/Local%20Assets/Documents/TMT_us_tmt/us_tmt_fast500_rankings_111212.pdf
  28. ↑ http://www.deloitte.com/assets/Dcom-UnitedStates/Local%20Assets/Documents/TMT_us_tmt/us_tmt_fast500_rankings_110713.pdf
  29. ↑ http://www.glassdoor.com/Best-Places-to-Work-2012-LST_KQ0,24.htm
  30. ↑ http://www.reachlocal.com/google
  31. ↑ http://finance.yahoo.com/news/google-honors-reachlocal-north-america-100000765.html
  32. ↑ https://www.google.com.au/intl/en/ads/premiersmbpartner/advertisers-findpartner.html#tab=partner-reachlocal-com-au