Rage Magazine
Rage Magazine was a free urban magazine and the first issue was released the summer of 2006. The magazines print-run increased from 10,000 to 80,000 copies, and was found across Canada and the US. Rage was an edgy street magazine with the size format of 9×10", the magazines content was mainly on music and fashion. The magazine had a column by George Jung and collaborator Melissa Auf der Maur. The magazine was free and driven by advertising and campaigns and at from 2006–2008 had the biggest circulation of a free magazine in North America, this because no other free magazines were releasing 80,000 free copies in each country, Canada and the United States.
History
The Magazine was founded by Max D Heston, Nelson Dias, Kris Branch in 2006 in a loft of Max D Heston's; the magazine took off and went national within a year. New investors and publishers of tourist magazines, Sebastien Le Montagner and Sylvain Gelinas then bought into the company for $150,000.00. This led to a creative differences between all partners and Max D Heston tried to leave, though with nobody to buy his shares stayed on the company.
In 2008 shares from Nelson Dias, Sebastien Le Montagner and Sylvain Gelinas were bought by Dubai entrepreneur Fred McFadden, making Max D Heston and Fred McFadden the only shareholders. Later in 2009 the magazine was discontinued due to creative differences between the two remaining partners.
Max D Heston and Fred McFadden walked away from the magazine after a huge argument took place, where Max D Heston smashed up Fred McFadden's TV while he was watching it in bed.
In March 2010 in an interview with Max D Heston with a McGill University student he stated, "It would be a shame to just kill the magazine, we had zero debt and it was going strong though just tough when you don't get on well with your partners. So we decided to drop it and move on. We may release some special editions of Rage one day if me and Fadi can bring ourselves around to talking to each other again." He also stated " I think the print business is done for now, I mean I will always love magazines though I think its time to move on to more fiction and films".
Rage Magazine released over one million free copies from 2006–2008.
In 2009 The Best Of Rage Magazine was released and sold for US$45.00 on the Rage website with a limited run of 30,000 for sale.
In summer 2011 a smaller pocket book run of Rage Magazine was released for the festivals Osheaga and Coachella. Max D Heston quoted when asked, "You have to whore yourself out now and again, and this is the time to do so".
In 2011 it was announced that Ruckenstein Media would release the magazine changing its name slightly to Rage Magna Carta, none of the original founders will be part of this new venture.
Notable content
Content that stood out over the years was a Bill Drummond interview. Max D Heston asked him if his Mother made great noises in bed. Another was a Jeffrey Archer interview on his time in jail.
Reception
Issue 5 was nominated for Best Cover at the 2007 Grands Prix in Quebec.
References
In a recent interview in 2013 Mr. F has been quoted to say "Suck it, Get High". Reference by founder of Get High Inc, Sami Fikree, of Missauga, Ontario, Canada.