Radio Navtarang

Radio Navtarang
Broadcast area Central, Western and Northern - Fiji
Branding Radio Navtarang
Slogan "Number 1 in Hindi Radio"
Frequency 100.8MHz, 101MHz, and 101.4MHz
First air date September 15th, 1989
Format Bollywood
Owner Communications Fiji Limited
Website http://www.fijivillage.com/

Radio Navtarang is a nationwide second commercial Hindi FM radio station in Fiji. It is owned by the Communications Fiji Limited (CFL), company which also owns FM96-Fiji, Viti FM, Legend FM and Radio Sargam. Radio Navatarang is streaming in three frequencies: 101FM in Suva, Navua, Nausori, Labasa, Nadi & Lautoka, 100.8FM in Savusavu, Coral Coast, Ba & Tavua and on 101.4FM in Rakiraki.It is the most popular in the world as well. Navtarang can also be accessed through online with the subscription fee of 70USD for a year.[1]

The station signed on the air on September 15, 1989 with the song “Haste Haste Kat Jaye Raste, Zindagi Younhee Chalti Rahe” from the movie Khoon Bhari Maang. Late Anirudh Diwakar (former announcer of Radio Fiji Two)and former programs director of Radio Sargam initiated Navtarang with its unique form of program lineup-trend setting radio style, which was emulated by many other Hindi radio stations in Fiji, New Zealand, Australia, Canada and United States of America.[2]

Recent research done by Tebbutt Media Survey revealed that 38% of Fiji’s Indian population listen to Radio Navtarang out of six Hindi radio station in Fiji, making Navtarang number one in Hindi Radio.[3] The main competitors of Navtarang are Fiji Broadcasting Corporation owned Radio Fiji Two and Mirchi FM. At one stage, under the direction of late Anirudh Diwakar, Radio Navtarang was the best quality Hindi radio station in Fiji by far, in terms of calibre of announcers, presentation of programs and language ability of presenters. The quality of the station has dropped significantly since.

Announcers

Radio Navtarang’s lineup is as follows[4]

Satya Nand is the station’s current programs director.

References