RVCA
| Headquarters | Costa Mesa, California, United States |
|---|---|
Key people | PM Tenore |
| Products | Clothing |
| Parent | Billabong International Limited |
| Website |
www |
RVCA (pronounced: rue-cah) is a clothing company based in Costa Mesa, California.[1] The logotype for RVCA portrays the letter A without a crossbar. This leaves it looking like a lambda.The 'V' looking character in RVCA name is a 'U'. The 'U' is written in traditional Roman script, and thus appears as a 'V'. Occasionally, RVCA is written in a different script or appears in art where it is clear that the true name is 'Ruca'. 'Ruca' can be translated as "clothes" in Greek, and it is believed the 'V' as 'U' convention arises from this Greco-Roman connection. However, the closest anglicization of the Greek word for "clothes" (ρούχα) would be roúcha. RVCA is owned by the Australian company Billabong.
History
RVCA was founded by Pat Tenore and Conan Hayes, a professional surfer from Hawaii.[2][3][4] Billabong International Limited purchased RVCA in July 2010.[5]
Culture
RVCA is closely associated with skateboard and surf culture; the company sponsors a skateboard and surf team. RVCA clothing is found in skateboard/surf shops and numerous other shops.
Because of its art focus, RVCA is also associated with the street graffiti subculture. RVCA is involved with various contemporary art galleries such as KNOWN Gallery. This Los Angeles Gallery, New Image Art Gallery in Los Angeles and the Luggage Store Gallery in San Francisco Established to promote the genuine integrity of RVCA's subcultures while simultaneously giving back to the community.
Sponsored artists
Among the artists sponsored by RVCA as part of the Artist Network Program (ANP) are Mark Mothersbaugh, Barry McGee, C. R. Stecyk, III, David Choe, Kelsey Brookes, KRK Ryden, and Tommy Guerrero.[6]
Surf team
- Matt Archbold
- Jay Davies
- Makua Rothman
- Daniel Jones
- Dino Adrian
- Ford Archbold
- Kalani David
- Alex Knost
- Danny Fuller
- Chase Walker
- Ellis Ericson
- Kala Alexander
- Betet Mertha
- Kaleb Webb
Skate team
- Josh Harmony
- Julian Davidson
- Keegan Sauder
- Kevin Long
- Kaleb Webb
- Greyson Fletcher
- Curren Caples
MMA fighters
- BJ Penn
- Vitor Belfort
- Richie Vaculik
Brazilian Jiu Jitsu fighters
- Lucas “Loucura” Leite
- Marcus Almeida
- Guilherme Mendes
- Rafael Mendes
References
- ↑ Gomez, Alisha (July 19, 2010). "Billabong Strikes Deal for Rvca, Avoids Bidding War for Retailer". Orange County Business Journal 33 (29): 1.
- ↑ "Conan Hayes Launches Ruca". Transworld SURF. June 4, 2001. Retrieved October 4, 2011.
- ↑ "Keeping Up with the Hayeses, and the Joneses". Surfer. July 22, 2010. Retrieved January 24, 2012.
- ↑ Yen, Yii-Wyn (December 6, 2004). "Carving Out A New Market Space". Sports Illustrated. Retrieved January 24, 2012.
- ↑ "Company History". Billabong. Retrieved 10 September 2012.
- ↑ "ANP Artists". RVCA. Retrieved September 10, 2012.