RCS Sport
RCS Sport is a sport and a media company that operates mainly in Italy in the sports sector. Through consulting activities RCS Sport offers its partners a complete and customizable range of services and a portfolio of sports rights. Properties: Cycling (Giro d'Italia, Cycling Made in Italy, Gran Fondo Giro d'Italia) e Milano Marathon. Partnership: Cycling (Dubai Tour), Football (F.I.G.C and Serie B soccer league), Mass Events (StrongmanRun Italy and The Color Run Italy), Basketball (F.I.P. and Lega Basket).
RCS Sport is part of RCS MediaGroup.
RCS Sport was started in 1989 as an independent company from La Gazzetta dello Sport while continuing to be its “organizational arm”, helping to promote the culture and professionalism of sport. Nowadays RCS Sport organizes many sports events in different disciplines.
Cycling
RCS Sport owns 4 Cycling UCI World Tour events:
- Giro d'Italia
- Milan-Sanremo
- Il Lombardia
- Tirreno–Adriatico
2 European UCI Calendar events:
- Strade Bianche
- Roma Maxima
and 1 Asian UCI Calendar event:
Soccer
RCS Sport is commercial advisor of the Italian Football Federation and Series B soccer league.
Mass Events
RCS Sport organises the IAAF Milano City Marathon, the Fisherman’s Friend StrongmanRun in italy, The Color Run and the Gran Fondo Giro d'Italia.
Basketball
RCS Sport is commercial advisor of the Italian Basketball Federation (Italy national basketball team) and organises the main events of A Series Basketball League (Final8, All Star Game and Supercoppa Italiana). In 2012 RCS Sport have partnered with NBA to organize the Italian stage of the NBA Europe Live Tour.
Training
Since 2010 RCS Sport with SDA Bocconi School of Management has developed “Sports Business Academy”, a centre of sports management and a place for meeting and networking.