Pure Blonde
 | |
| Manufacturer | Carlton & United Beverages |
|---|---|
| Introduced | 2004 |
| Alcohol by volume | 4.6% |
| Style | Pale Lager |
Pure Blonde is a low carb beer produced in Australia. There are currently three styles of Pure Blonde; Pure Blonde Premium Lager, Pure Blonde Naked Lager (Midstrength) and Pure Blonde White Lager (full strength wheat beer).[1]
Pure Blonde Premium Lager
The beer was released in 2004, and Pure Blonde's manufacturer claims it is the most popular low-carb beer in the country. The brewer claims it has 70% less carbs than a regular full strength beer, and no artificial preservatives. Pure Blonde Premium Lager is available on tap and also in 355ml bottles. It has an alcohol level of 4.6% ABV/1.3 standard drinks.[2]
Pure Blonde Naked Lager (3.5% Midstrength)
Pure Blonde Naked[3] is an all-malt lager made with Galaxy hops which the brewer claims contains no artificial preservatives and over 50 per cent fewer carbohydrates than the average of mid-strength beers, with an ABV of 3.5% ABV.
Pure Blonde Naked Lager is available on tap and also in 355ml bottles and 375ml cans. Bottles are available nationally and cans are available in NSW, QLD, NT and WA.
Pure Blonde White Lager (Wheat beer)
In November 2010, Carlton & United Beverages launched Pure Blonde White Lager, which claims to be the first Australian lower-carbohydrate wheat beer. The brewer recommends garnishing the beer with a thin slice of orange.
Pure Blonde White Lager is available on tap in selected venues nationally and also in 355ml bottles. It has aan ABV of 4.6%/1.3 standard drinks.
Awards
The Pure Blond Brewtopia campaign
- Won Gold at the EFFIES in 2009
- Won Silver in TV Lotus – Best of Alcoholic Beverages Category at Adfest 2008
- Was a finalist in the Film – Alcoholic Drinks category at Cannes 2008
- Won Silver in the Food/Beverage Category in the Phenoix Awards in 2008
The Pure Blonde Dove Love campaign
- Won Bronze in the Best 45+" TV/Cinema category at the MADC Awards 2010.
- Won Silver in the TV Over 30" category at the AWARD Awards (2010)
- Won Silver in the TV Over 30" category at SPIKES ASIA (September 2010)
- Won a Mobius in 2008 in the Alcoholic Beverage Category and Technique: Direction category
Music festivals
Pure Blonde continually supported the Australian music scene since 2009 with a series of summer music festival sponsorships throughout the summer.
Australian Record Industry Association Awards (ARIAs)
Pure Blonde is an official partner of the ARIA Awards