Power FM 98.1

2VLY (Power FM)
City of license Muswellbrook, New South Wales, Australia
Broadcast area Upper Hunter Valley
Branding 98.1 Power FM
Slogan Your Hit Music Station
Frequency 98.1 MHz FM
Repeaters 102.7 MHz FM Merriwa
First air date 7 June 1995
Format Top 40
Power 20kw (licensed)
10kw (actual)
Callsign meaning Hunter VaLleY
Owner Grant Broadcasters
(Radio Hunter Valley Pty. Ltd.)
Sister stations 2NM
Webcast Online Stream in ASX format
Website http://powerfm.com.au/hunter/

Power FM 98.1 (call sign: 2VLY) is a local radio station in the Upper Hunter Valley of New South Wales, Australia. It is based in Muswellbrook, and serves listeners in Muswellbrook, Singleton, Scone, Aberdeen, Merriwa, Murrurundi and surrounding areas.

It is owned and operated by Grant Broadcasters, and is licensed to subsidiary Radio Hunter Valley, along with sister stations 2NM and 94.5 Hot Country. Along with 2NM, it operates from studios at 100 Bridge Street Muswellbrook. Power FM commenced operations on 7 June 1995, as Radio Hunter Valley's supplementary license, following a series of test simulcasts of 2NM.

The station transmits on 98.1 MHz on the FM band, from a transmitter site atop Mount Arthur, near the town of Muswellbrook. The station is licensed to operate at 20 kilowatts, but reportedly restricted to 10 kilowatts to prevent its signal spilling into the nearby Newcastle and Tamworth markets. The station also operates a translator on 102.7 MHz in Merriwa, broadcasting from the Banderra Downs transmission site with a power output of 50 watts. This frequency was launched in 2004 with the support of the federal government's radio blackspots program.

Currently, the station airs a contemporary hit radio format, featuring music of from the 1980s through to today's top 40 hits, aimed at an audience aged under 35.

In 2009, it began streaming its programs online, along with 2NM.

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