Pop-up restaurant

Pop-up restaurants, also called supper clubs, are temporary restaurants. These restaurants often operate from a private home, former factory, or similar and during festivals.

Description

Pop-up restaurants have been popular since the 2000s in Britain and Australia but they are not a new phenomenon. Pop-up restaurants have existed in the United States and Cuba.^[1] Diners typically make use of social media, such as the blogosphere and Twitter, to follow the movement of these restaurants and make online reservations.^[2]

Pop-up restaurants, like food trucks, are an effective way for young professionals to gain exposure of their skills in the field of hospitality as they seek investors and attention pursuant to opening a restaurant or another culinary concept.^[3]

Pop-up restaurants have been hailed as useful for younger chefs, allowing them to utilize underused kitchen facilities and "experiment without the risk of bankruptcy".^[2] By 2013, this restaurant style had gained steam and prevalence in larger cities thanks in part to crowd-funding efforts that offered the short-term capital needed to fund start-up costs.^[4]

Notable entrepreneurs, chefs, and restaurateurs have opened pop-up restaurants:

• Jason Atherton^[5]
• Camille Becerra^[6]
• Thomas Keller^[7]
• Pierre Koffmann^[8]
• Ludo Lefebvre^[9]
• Alan Philips ^{[6][10][11][12][13]}
• Stephen Starr ^[11]

Restaurant Day

Differently from traditional pop-up restaurants, which tend to financially support their restaurateurs as means of profit or living, the Restaurant Day event (Finnish: Ravintolapäivä) invites people to put up their own restaurants, cafés and bars for one day only. Founded by Timo Santala, Olli Sirén and Antti Tuomola in Helsinki, Finland, in 2011, the movement is intended to promote and celebrate food culture.^[14]

Restaurant Day takes place worldwide four times a year, and over 3600 one-day restaurants by estimated 12 000+ restaurateurs have catered for estimated 180 000+ customers in the past Restaurant Days.

21 May 2011: 45 restaurants, 13 cities

18 August 2011: 190 restaurants, 30+ cities, 4 countries

19 November 2011: 287 restaurants, 40+ cities, 2 countries

4 February 2012: 304 restaurants, 50+ cities, 12 countries

19 May 2012: 711 restaurants, 90+ cities, 19 countries

19 August 2012: 784 restaurants, 100+ cities, 17 countries

17 November 2012: 702 restaurants, 130+ cities, 25 countries

17 February 2013: 629 restaurants, 130+ cities, 31 countries

One-day restaurants have so far popped up in 42 different countries including Aruba, Australia, Austria, Belgium, Brazil, Bulgaria, Canada, Czech Republic, Denmark, England, Estonia, Finland, France, Germany, Greece, Guyana, Hungary, Iceland, Italy, Japan, Kazakhstan, Lithuania, Mexico, Mozambique, Netherlands, New Zealand, Nicaragua, Norway, Poland, Portugal, Romania, Russia, Rwanda, Singapore, Slovenia, Spain, Sweden, Switzerland, Thailand, Ukraine, Venezuela and USA.

Some web portals, such as mealtango.com, facilitate popups for amateur chefs. MealTango connects people looking for authentic home-cooked meals with hosts who cook and serve such meals in their homes, through a common online platform.^[15]

See also

• Pop-up shop
• Flash mob computing

References

External links

• Food Trend Predictions For 2011. Epicurious.