PonoMusic
 | |
| Private | |
| Founded | Seattle, Washington, USA (2012) |
Key people |
Neil Young, Founder; John Hamm, CEO |
| Products | PonoPlayer audio player, PonoMusic Store |
| Website | http://www.ponomusic.com |
PonoMusic is a company founded by Neil Young which plans to sell an audio player (the PonoPlayer), and high-quality recordings (through the PonoMusic store).[1] The name derives from pono (pronounced [ˈpono]), a Hawaiian word for "righteousness."[2]
History
PonoMusic was founded in 2012 by Neil Young, along with Silicon Valley entrepreneur John Hamm as the company's CEO.[3] Pono reportedly has backing from major record labels Warner, Sony, and Universal, and has signed a full agreement with Warner.[4][5] The company launched a successful Kickstarter campaign on March 12, 2014 that surpassed its target in one day.[6] PonoMusic raised $6.2 million by the end of the campaign.[7]
In August 2014, PonoMusic turned to Crowdfunder to raise more equity.[8] They closed with a total financing of $4 million. While many more international investors were interested, they had to be turned away due to regulatory restrictions.[9]
Products
PonoMusic's products are based on the FLAC audio format, which the company is rebranding as Pono audio format.
- The player device, called PonoPlayer, will reportedly cost $399 and come with a maximum of 128GB of memory (64GB built-in plus 64GB on MicroSD card). They started taking preorders on March 11, 2014 via Kickstarter. The press release notes that the PonoPlayer, developed in collaboration with Ayre Acoustics, can store "100 to 500 high-resolution digital-music albums".[10]
- PonoMusic is the device's accompanying desktop-based "media management" system, which allows customers to download and sync music to player. They'll reportedly offer "the finest quality, highest-resolution digital music from both major labels and prominent independent labels". Their online store will also offer "PonoMusic recommended earbud and headphone products".[10]
Notes
- ↑ "SXSW 2014: Neil Young plugs Pono, his new music store and player". Mercurynews.com. 2014-03-11. Retrieved 2014-03-12.
- ↑ "Neil Young shows off his studio-quality Pono music player". Geek.com. 2012-09-28. Retrieved 2012-10-05.
- ↑ "The Company". ponomusic.com. Retrieved 2014-03-12.
- ↑ Poltrack, Adam (3 October 2012). "Neil Young and Pono pushing new top-quality digital music". Home Theater. Digital Trends. Retrieved 18 October 2012.
- ↑ Coplan, Chris (28 September 2012). "Neil Young expands Pono digital music service". Consequence of Sound. Retrieved 18 October 2012.
- ↑ "Pono Music - where your soul rediscovers music". Kickstarter.com. 2014-03-12. Retrieved 2014-03-12.
- ↑ Taylor, Colleen. "What’s Next For PonoMusic, The Startup That Took Kickstarter By Storm And Raised $6.2M". TechCrunch. Retrieved 28 April 2014.
- ↑ Entis, Laura. "You Can Invest in Neil Young's Company, PonoMusic, for as Little as $5,000". Entrepreneur. Retrieved 18 December 2014.
- ↑ Barnett, Chance. "10 Top Equity Crowdfunding Campaigns From 2014". Forbes. Retrieved 18 December 2014.
- ↑ 10.0 10.1 Minsker, Evan. "Neil Young Launching PonoMusic Via Kickstarter". Pitchfork. Retrieved 9 March 2014.