Polytechnic University of the Philippines College of Communication

Polytechnic University of the Philippines
College of Communication
Established 2001
Type State
Dean Edna T. Bernabe
Location NDC Compound
Anonas Street, Sta. Mesa, Manila
Campus
Colors
  Maroon and Gold
Website www.pup.edu.ph/coc

The Polytechnic University of the Philippines College of Communication (COC) is one of the colleges of the Polytechnic University of the Philippines. It was established in 2001 and is composed of four departments that confers undergraduate programs in Broadcast Communication, Journalism, Communication Research, and Advertising and Public Relations.[1]

History

In 1974, the Philippine College of Commerce introduced the Bachelor of Arts in Mass Communication (ABMC) through the initiative of Mr. Antonio Uy, an Administrative Assistant to the President of PCC, and Prof. Isabelo T. Crisostomo. When the PCC was converted into the Polytechnic University of the Philippines in 1978, a curriculum for the AB Development Communication program was designed by the Faculty of Arts and Sciences (FAS).

In 1979, the Business Journalism Curriculum was designed by Professor Samuel Fernandez, Mr. Leonardo Garcia and Mrs. Norma Martinez. A committee composed of Prof. Segundo Dizon, Prof. Fe Lina M. Salting, Prof. Maria Victoria G. Red and Film Director Maryo J. Delos Reyes conducted further curriculum studies; leading to a proposal of the establishment of a Bachelor in Broadcast Journalism, a separate curriculum program for Broadcasting. Within the same year, BBRJ was renamed Bachelor in Broadcast Communication or BBRC and FAS was converted into the College of Arts and Sciences (CAS). Bachelor in Business Journalism, on the other hand, became Bachelor in Journalism or BJ in 1984.

In 1986, Dr. Nemesio Prudente implemented the Department of Mass Communication (DMC) together with the Department of Filipino while the Department of English and Foreign Languages were pulled out from CAS. The PUP Board of Regents approved the creation of the College of Languages and Mass Communication or CLMC in 1987 leading to the three departments being housed in a separate college. Dr. Rustica C. Carpio became the first Chairperson of DMC. She also initiated the revision of the DMC Curriculum program.

In 1988, the establishment of the National Mass Communication Center was proposed by Dr. Carpio. She also initiated the conversion of DMC to an Institute of Mass Communication. Dr. Carpio was designated as the first Dean of the CMLC and concurrently served as DMC Chairperson in 1989. She also started the Master in Mass Communication program in the PUP Graduate School and instituted the Non-Traditional Study Program of the DMC.

On April 25, 1991, Senate Bill No. 583 was changed into Senate Bill No. 1791 by the Senate Committee on Public Information and Mass Media chaired by then Senator Agapito Aquino. With Senator Mercado as author, SB 1971 was approved without amendment. As a result, an edifice was put up at the NDC Compound along Anonas St., Sta. Mesa, Manila to serve as the Mass Communication Center. The department moved to their new home in October 1993. It was inaugurated and blessed on December13, 1993.

In October 1999, a working committee was commissioned to develop a proposal for the conversion of DMC into an Institute of Mass Communication. In May 2001, the PUP Board of Regents approved the separation of DMC from CLMC. The DMC was converted not into an institute but into a college. Thus, the College of Communication was born.

In 2006, the college expanded with the introduction of its third program – Bachelor in Communication Research (BCR). This made PUP-COC the second communication school to have offered the BCR program. It was in 2013 when the Bachelor in Advertising and Public Relations Program was included in the college.[2]

Academics

The College of Communication is composed of four departments. It is believed to have an estimated population of 2,400 students.

Departments and programs

The Department of Broadcast Communication offers the Bachelor of Arts in Broadcast Communication (formerly Bachelor in Broadcast Communication). The program aims to develop competent Broadcast professionals specifically in the field of Radio and Television. [3]

The Department of Journalism offers the Bachelor of Arts in Journalism program (formerly Bachelor in Journalism). The program is designed for future news reporters, news writers, sports writers, photographers, researchers, and other related fields. [4]

Established in 2006, the Department of Communication Research offers the program Bachelor of Arts in Communication Research (formerly Bachelor in Communication Research). The program is geared to develop communication research specialists. It is designed for future researchers, campaign planners, research analysts, Public Information Officer, writers, and other related fields.[5]

The Department of Advertising and Public Relations offers the program Bachelor in Advertising and Public Relations. The program is designed for future Public Relations Officers, Market Research Executive, Conference Manager, Creative Marketing Consultant, and other related fields.[6]

Student life

Student Council

The official logo of the COC Student Council

The PUP College of Communication Student Council (also known as COC-SC) is the highest student governing body of the College of Communication. It is composed of eight elected persons; a President, a Vice President, and six Councilors. Through the years, the student council have spearheaded various campaigns and events like the COC Students' Night, Maguindanao Massacre Commemoration, College Intramurals, Year-End Concerts, seminars and workshops, awareness and signature campaigns on various social issues, "Pamaskong Handog" Gift Giving Project, Environment Week, and many other projects. The COC-SC also have committees like the Student's Rights and Welfare and Gender Desk. There are also members of the Student Council called Junior Council Officers (also known as SC-JCO) that are accepted through a series of screenings by the SC members. Their task is to help the Student Council in its commitment to lead and to serve the students.

The COC Student Council also established the COC Presidents' Network composed of Presidents from different classes and organizations. Its purpose was to involve the students in the decision making of the student council, making it the consultative body of the Student Council.

Student groups

The College of Communication is home of various student groups and organizations.

Academic organizations include the Communication Society, an academic organization based at the College of Communication; Broad Circle, the premiere academic student organization of the Department of Broadcast Communication; Journalism Guild, the academic student organization of the Department of Journalism; Circle of Research Enthusiasts (CORE), the official academic organization of Communication Research Students; and ADPROS, the premiere academic student organization of Advertising and Public Relation students.

Special interest groups include the ASSETS Team, the official technical training team of BroadCircle; DZMC - Young Communicators Guild, the official Campus Radio Arm of the college; COC Ensemble, a Chorale Group; Film Adicionados Circle, a Film Organization; Movers and Motions, a Dance Group; COC Cheering Squad, the official cheerleading team of the college; QUADRO Photoclub, a Photography organization based at the Department of Journalism; Teatro Komunikado, a Theater Organization; Viva Voce, a Public Speaking Organization; Voice of the Youth PUP, a radio-focused organization; and Mulat Documentary Guild, a Documentary Organization.

The college also has four political groups: Laban COC, a transformative and progressive student political formation in the PUP College of Communication that upholds intellectual and critical participation of the students, for the students; SAMASA PUP, whose alliance is mainly composed of left-leaning progressive individuals and organizations and communists; Bangon PUP, a Christian political coalition whose focus is to serve the students; and Kilos PUP, a Socio-Political organization inside the university composed of Liberals.

There are also various sports groups in the college like the COC Badminton Society, COC Volleyball Team, and the COC Basketball Team.

Publications

The Communicator (also known as Dakom) is the official student publication of PUP College of Communication. It is an autonomous institution which stands for and advocates truth, fairness, honesty and integrity.

The Journ Post is the official publication of the Polytechnic University of the Philippines College of Communication, Department of Journalism.

Alumni

The College of Communication has produced numerous alumni in a variety of fields. Some of the notable people from COC are John Gemperle (Papa Jack), a Radio personality from Love Radio; Megan Sebastian (Megandang Megan), a Radio personality from iFM; Steve Dailisan, a News Producer and Anchor from GMA 7; Ted Failon, a Filipino broadcast journalist, radio commentator, and a former congressman representing the first district of Leyte, Philippines; and Angelito Bautista Jr., the first Summa Cum Laude of the College of Communication.

References

  1. ↑ "College of Communication Undergraduate Programs". Polytechnic University of the Philippines. Retrieved October 21, 2014.
  2. ↑ "College of Communication History". Polytechnic University of the Philippines. Retrieved October 21, 2014.
  3. ↑ "Bachelor of Arts in Broadcast Communication (BABRC)". Polytechnic University of the Philippines. Retrieved October 21, 2014.
  4. ↑ "Bachelor of Arts in Journalism (BAJ)". Polytechnic University of the Philippines. Retrieved October 21, 2014.
  5. ↑ "Bachelor of Arts in Communication Research (BACR)". Polytechnic University of the Philippines. Retrieved October 21, 2014.
  6. ↑ "Bachelor in Advertising and Public Relations (BAPR)". Polytechnic University of the Philippines. Retrieved October 21, 2014.

External links