Plum district

Plum District
Type Electronic Commerce
Founded 2009
Key people
  • Susan Kim CEO
  • Jennifer Nuckles [VP of Marketing & Merchandising] Aileen Lee
  • Neil Sequeira
  • Soleil Moon Frye
  • Raul Vazquez
Website PlumDistrict.com
Alexa rank positive decrease 27,560 (April 2014)[1]
Registration None
Launched March, 2010
Current status Online

The company is headquartered in San Francisco and offers national deals in North America along with local deals in markets including Orange County, Los Angeles, New York City, San Diego, Denver, and San Francisco. In March 2011, Plum District was selected by Facebook as one of nine partners in its daily deal business.[2]

In July 2011, Soleil Moon Frye joined Plum District's Advisory Board.[3] Moon Fyre, best known from her childhood role as Punky Brewster, has over 1.4 million followers on Twitter, and 100,000 Facebook fans.

Raul Vazquez, ex CEO of Walmart.com, joined the Board of Directors in December, 2011.[4] Vazquez was named number 14 on Money Magazine's 40 under 40 list for 2010.[5]

Plum District teamed with The Walt Disney Company to launch Disney Family Deals in July 2012.

Funding

Plum District received $8.5M in funding from Kleiner Perkins Caufield & Byers and General Catalyst Partners,[6] two top U.S venture firms. Previous financing of $2.1M came from a collection of angel investors.[7]

In December, 2011, the company raised a combined $20 million from General Catalyst Partners, Kleiner Perkins, Comcast, and Duke University.[4]

Business Model

Plum District introduces one new deal every day in each of the local markets it serves. The deal is mailed to local and national Plum District subscribers.

Acquisitions

The company acquired merchant loyalty business Chatterfly and New York based daily deal business DoodleDeals, in December 2011.[4]

References

  1. ↑ "Plumdistrict.com Site Info". Alexa Internet. Retrieved 2014-04-01.
  2. ↑ Womack, Brian. "Facebook Will Introduce New Service That Sells Discount Deals". Bloomberg. Retrieved 13 April 2011.
  3. ↑ http://blog.plumdistrict.com/2011/07/from-punky-brewster-to-plum-district-advisor/
  4. ↑ 4.0 4.1 4.2 Perez, Sarah. "Moms Love Daily Deals: Plum District Raises $20 Million, Acquires Chatterfly & DoodleDeals". Tech Crunch. Retrieved 8 December 2011.
  5. ↑ "40 under 40". CNN Money. Retrieved 8 December 2011.
  6. ↑ Russell, Frank Michael. "Plum District: Kleiner Perkins leads $8.5M round for deal site for moms". MercuryNews. Retrieved 13 April 2011.
  7. ↑ Klein, Julie. "Plum District gets $2.1M to bring daily deals to busy moms". VentureBeat. Retrieved 13 April 2011.