Planeta.ru

Planeta.ru
Web address www.planeta.ru
Commercial? Yes
Type of site
 Crowd funding
Registration Required
Available in Russian
Users Over 20,000 visitors daily
Launched 7 June 2012
Alexa rank
 Increase 2,172 (Russia, 07/2014)
IP address 91.232.133.141
Current status Active

Planeta.ru is a Russian crowdfunding site, currently the biggest in the country. It is led by the musician Max Lakmus. From its founding in June 2012 until January 2014, over 300 projects totaling 50 000 000 rubles were funded.

Description

The site is similar to English-language sites such as Kickstarter and IndieGoGo. It allows creators to ask for a specific amount of funding for future projects from patrons, in return for which those patrons choose rewards. There are two fundraising options: either no money changes hands if the required amount isn't raised by the deadline, or the money is transferred even if the full amount isn't met. Planeta.ru takes a 5% commission from every project in which funds end up being collected.

The projects are divided into the following categories: Animation, Art, Charity, Cinema, Dance, Design, Fashion, Food, Games, Literature, Music, Photography, Science, Society, Sport, Technology, Theatre, Video, and Other.

The rock band Bi-2 became the first to fund a project through the website, even before its public launch. Their album Spirit raised 1 260 000 rubles and was released in physical and digital formats.

Monetary transactions are made through a user's digital wallet. Payments into it can be made through several methods, including debit cards (VISA, Mastercard), mobile phone wallets (Beeline, MegaFon, MTS) and online payment systems (Yandex.Money, QIWI, WebMoney).

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