Pinnacle vodka

Pinnacle Vodka
Type Vodka
Manufacturer Beam Suntory
Country of origin France
Introduced 2002
Alcohol by volume 35 - 40%
Proof 70 - 80
Variants List of flavors
Website Pinnacle Vodka

Pinnacle is a brand of vodka owned by Beam Suntory[1] It is distilled in France from French wheat then exported to the United States where it is flavored and bottled by Beam. It is currently available in around 30 flavors.[2] The brand was launched in 2002.[3][4] On April 23, 2012 it was announced that Beam Inc. would acquire the Pinnacle brand for $600 million.[5] In January 2013, Beam announced that it would close the former White Rock distillery plant and shift production to Kentucky.[6]

Awards and recognition

Pinnacle Vodka was ranked the #1 Premium Spirit Worldwide based on growth 3 years in a row from 2010-2012.[7]

Pinnacle Vodka Awards:

Pinnacle flavored vodka awards:

Product timeline

Advertising

Pinnacle released a "Paper or Plastic" television ad in 2012. The ad portrays a woman's fantasy of being served Pinnacle Whipped in a whipped world by two men named Papier and Plastic. The ad ends with her snapping out of her daydream by two men, at a grocery store, asking her if she'd like paper or plastic bags for her Pinnacle.[17] This was not shown in Pennsylvania television markets, due to the Pennsylvania Liquor Control Board having a monopoly on liquor sales in its state-owned/operated Fine Wine and Good Spirits stores.

References

  1. "White Rock Distilleries Extends the Use of PET For Pinnacle Line of Imported French Vodka". Bevnet.com. 2010-07-01. Retrieved 2012-04-16.
  2. 2.0 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 "White Rock News & Press". White Rock distilleries. 2012-04-16. Retrieved 2012-04-16.
  3. "CEO can run White Rock from anywhere". Portland Press Herald. 2012-03-06. Retrieved 2012-04-16.
  4. "The Bottom Line: White Rock reaches a pinnacle". Portland Press Herald. 2011-03-06. Retrieved 2012-04-16.
  5. "Beam to Acquire Pinnacle Vodka.". Wall Street Journal. 2012-04-23. Retrieved 2012-04-23.
  6. Maker of Jim Beam to Close Former White Rock Facility in Lewiston, Lay off 160 Workers, January 24, 2013.
  7. "Shanken's IMPACT Newsletter February 1 & 15, 2012". Shanken News Daily. 2012-01-02. Retrieved 2012-02-04.
  8. "Shanken's IMPACT Newsletter March 1 & 15, 2010". Shanken News Daily. 2010-01-03. Retrieved 2012-02-04.
  9. "White Rock Distilleries". Food & Drink Magazine. 2010-01-03. Retrieved 2012-02-04.
  10. "The Beverage Testing Institute". Tastings.com. Retrieved 2012-02-04.
  11. "Adam's Beverage Group". 2010-01-03. Retrieved 2012-02-04.
  12. "New Hampshire: Liquor Commission Announces New Product Of The Year & Supplier Service Excellence Award Recipients". National Alcohol Beverage Control Association. 2011-10-02. Retrieved 2012-02-04.
  13. 13.0 13.1 13.2 13.3 13.4 "The Fifty Best Flavored Vodkas". The Fifty Best. 2011. Retrieved 2012-02-04.
  14. "The Beverage Information Group's 2009 Liquor Handbook". The Beverage Information Group. 2009. Retrieved 2012-02-04.
  15. "The Beverage Information Group's 2010 Liquor Handbook". The Beverage Information Group. 2010. Retrieved 2012-02-04.
  16. "The Changing Face Of The US Imported Vodka Market". Shanken News Daily. 2010-03-05. Retrieved 2012-02-04.
  17. 17.0 17.1 "Absolutely Delicious/Pinnacle Vodka, Paper or Plastic". OHLALA Mag. 2012-03-05. Retrieved 2012-04-16.
  18. "Pinnacle Introduces New Flavors". Joonbug.com. 2013-04-03. Retrieved 2013-11-29.
  19. "PINNACLE® VODKA AND CINNABON® JOIN FORCES TO DEVELOP AN INDUSTRY-FIRST VODKA INNOVATION" (Press release). Deerfield, IL. November 21, 2013. Retrieved 6 January 2014.