Pingo Doce
| Private, SA | |
| Industry | Retail |
| Founded | (1980) |
| Headquarters | Lisbon, Portugal |
Area served | Portugal, Madeira. |
| Products | Supermarkets |
| Parent |
Jerónimo Martins (51%) Ahold (49%) |
| Slogan | Sabe bem pagar tão pouco. Feels great paying so little. |
| Website | www.pingodoce.pt (In Portuguese) |
Pingo Doce is one of the largest supermarket operators in Portugal with over 350 stores (Sonae being the largest food retailer). It belongs to the Portuguese group Jerónimo Martins and the Dutch group Ahold. In the 1990s, Jerónimo Martins acquired Brazilian supermarket chain Sé Supermercados, which became the Brazilian equivalent to Pingo Doce. In the early 2000s, Companhia Brasileira de Distribuição / Grupo Pão de Açúcar, bought out Sé, rebranding its stores as Pão de Açúcar and CompreBem.
Since 2008, the chain uses its current logo, repositioned itself in the market, merged the Feira Nova supermarkets and hypermarkets into the Pingo Doce brand and has done aggressive marketing and advertising campaigns in order to maintain its leader position.[1]