Philippine Rabbit
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Slogan | "Our Reliability Rolls On" |
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Founded | 1946 by Brother named Florencio Buan and Bienvenido Buan. Florencio the older brother as the driver and Bienvenido as the conductor. |
Headquarters | Tarlac City, Philippines |
Service area |
Manila-Northern Luzon, Philippines ![]() |
Service type | Provincial Operation |
Routes | Tarlac City, Angeles City, Pampanga, Baguio City, Benguet, Camiling, Tarlac, Alaminos, Pangasinan, Bangued, Abra |
Fleet | 100+ Buses (Nissan, Hyundai, KIA, Daewoo, Isuzu, Sunlong, Higer) |
Operator | Philippine Rabbit Bus Lines, Inc. |
Philippine Rabbit Bus Lines, Inc. (PRBL) is a provincial bus company in the Philippines. It was founded in 1946.
The company's area of coverage extends from Metro Manila to northern provinces of Pampanga, Bataan, Zambales, Tarlac, Pangasinan, La Union, Benguet, Ilocos Sur, Ilocos Norte, and Abra. Its main terminal in Metro Manila is in Avenida Sta. Cruz, Manila.
Etymology
According to Bong Barrameda (through Inquirer Trivia), and to urban legend, the name Philippine Rabbit was coined by accident, when the first of its buses were mistakenly painted Philippine Rabbit instead of the intended Philippine Rapid.
However, Mr. Ricardo L. Paras, the company's general manager, explains that the Company was named Philippine Rabbit in reference to the actual animal because of its speed and agility, not to mention how fast they pro-create. Secondly, the first acquisition of buses by the company then showed that the main body feature of the bus was shaped like the Rabbit. The Company was known then as PHILIPPINE RABBIT BUS COMPANY in 1948 until it was incorporated in August 1958 as the PHILIPPINE RABBIT BUS LINES, INCORPORATED or simply PRBL.
History
Owned and operated by the clans of Paras and Nisce, natives of Tarlac City, Philippine Rabbit operates to and from the Metro Manila and northern provinces along strategic routes.
They started with front-engined International Harvester buses to run the Manila-Ilocos route, taking over the franchise formerly owned by Halili Transit; with its northernmost terminal in Bangui, Ilocos Norte. They went on to the familiar rear-engined Isuzu buses with red livery with a yellowish-brown stripe with blue trim, illuminated destination indicator and illuminated company logo on the bus' front, bus numbers prominently displayed on strategic areas (including the roof), the words PHILIPPINE RABBIT on the side edges of the roof, and route codes on its bumpers—the iconic hallmarks of a Philippine Rabbit bus. Some of the units then featured panoramic windows and are painted white with red stripe in the middle and red lettering (dubbed as the "White Rabbits," which served as tourist buses for Rabbitours) -- an upgrade of their earlier buses. Their rivet-studded bodies, built exclusively for the company by BuPar Motors (also owned by the owners of Philippine Rabbit), were maintained to exact specifications by their skilled mechanics. In 1963 they also once operated Manila Motor Works-bodied Hino luxury buses with red-and-yellowish-brown livery and panoramic windows as their "First Class" buses; as well as operating Fuso units with aluminum bodies built by BLTBCo's bodybuilding department.
During the early 90's, the company supplanted their fleet with the latest-model white air conditioned UD Nissan Diesel, Hino and Mitsubishi Fuso buses, which, at the time, were the most modern in the country. The company then has employed a new livery for its recently acquired bus units, but colors from the old red buses were still used in these buses.
The company was on its darkest times in the late 90's and the first part of the following decade. Its workforce led a strike, which resulted to temporary suspension of the company's operations.
In order to regain losses after the strike, the company had to sell many of its assets, including bus units, franchises, and real properties. Its area of coverage was narrowed, since the company had to give up in favor of other players some of its routes.
Fleet
Philippine Rabbit currently maintains a fleet of UD Nissan Diesel, Daewoo, Hyundai, Kia, Sunlong and recently acquired Higer buses.
Destinations
- Metro Manila
- Avenida, Manila
- Provincial Destinations
- Alaminos City, Pangasinan
- Angeles City, Pampanga
- Baguio City, Benguet
- Bangued, Abra (either from Manila or Baguio City)
- Camiling, Tarlac
- Tarlac City, Tarlac
Inter-Provincial Destinations
- Baguio City, Bangued
- Baguio City, Laoag
Former Destinations
- Aparri, Cagayan
- Balanga City, Bataan
- Balintawak, Quezon City
- Bolinao, Pangasinan
- Caloocan City
- Concepcion, Tarlac
- Cubao, Quezon City (defunct)
- Dagupan City, Pangasinan
- Guagua, Pampanga
- Laoag City, Ilocos Norte (from Quezon City/Caloocan)
- Malolos City, Bulacan
- Mariveles, Bataan
- Moncada, Tarlac
- Nueva Ecija
- San Fernando City, La Union
- Santa Cruz, Zambales (via Western Pangasinan)
- City of San Fernando, Pampanga
- Victoria, Tarlac
- Vigan City, Ilocos Sur
Former Inter-Provincial Destination
- Baguio City, Dagupan