Philippine Fashion Week

Official logo of Philippine Fashion Week

Philippine Fashion Week, (PhFW) is a bi-annual fashion week held in Manila, Philippines. Dates are determined during the month of May, to showcase Holiday collections (instead of the autumn-winter which does not apply in the country) and again, during the month of October, to showcase Spring and Summer collections. It is the largest apparel trade show and the biggest fashion event held in Manila. The fashion week was founded by Fashion Council Joey Espino.

Filipino Designers such as Rajo Laurel, Mich Dulce, Rafé Totengco as well as Young Designers Guild Jerome Lorico, Louis Claparols, Tina Daniac, Ivarluski Aseron, and Mitzi Quelendrino showcased their works in the event. The participants of Philippine Fashion Week is ‘by invitation only’ and each participating designer has to undergo a stringent jury which selects the designer on the basis of the ingenuity of his design.

As of 2008 it is being held at the SMX Convention Center & SM Mall of Asia and welcomed more designers and local brands to take part in the Bi Annual Event.

Philippine Fashion Week has helped bring attention to a number of Filipino designers such as Michael Cinco, Albert Andrada, Sassa Jimenez,[1][2] Amir Sali, Robin Tomas, and Norman Noriega.

America's Next Top Model: All-Stars walks down the runway at the Spring-Summer Fashion Week in 2012

Sponsorship

Philippine Fashion Week is annually presented by MasterCard, CalCarries, EsAC, Runway Productions and Masters School for Models. It was previously sponsored L’Oreal Paris, Sony Vaio, Sony Cyber-shot and Pond's

Brands

Participating brands in the recent years have grown from The SM Store's Ladies and Men's Fashion, Vans, Lee, Ipanema and the local giants Freego, Bench, Penshoppe, Oxygen and Mint have gathered to showcase their season trends.

Early 20's

Philippine Fashion Week was previously held at The NBC Tent before it moved from its pioneer venue Glorietta Activity Center at the Ayala Malls. ts early years saw the participation of mostly commercial fashion brands and group show designers in a presentation that took place for 7–10 days once a year.[3]

Fashion Week Schedule

Philippine fashion designer Sassa Jimenez.[1]

Spring/Summer 2012

Retails giants opens the Spring/Summer collection of Bench (Philippine clothing brand) Human and Kashieca, also brands like Guess, Freego, Triumph, Lee and Oxygen participated in this season. Local designer's paved a show for Salvacion Lim-Higgins entitled Slim's at 50.

Holiday 2012

SM Food Group Opens the show featuring delegates of Miss Earth 2012. ANTM All-Stars Allison Harvard and Dominique Reighard graced the Bench Fashion show featuring collaborations from designer's Rajo Laurel and Michael Cinco. Final show was headed by Jerome Salaya-Ang. Other brands who participated were Unica Hija, Penshoope, Oxygen, Jag, Avon and The Ramp Crossings.

Spring/Summer 2012

Supermodel Philippines (formerly the known as Ford Supermodel competition) significantly opens the show, now featuring both genders as previously caters to women alone. 2011 was also the first time for retail brand Mint to participate in the event. Filipino designer Leslie Mobo closes the show.

Holiday 2013

The 2013 PhFW showcased a tight schedule which runs from May 22 - May 26. Opening the show was Dubai-based Filipino designer Michael Cinco, while previews from local designers, brands and retail giants came in such as Jag Jeans who had a campaign show dubbed as "JAG Origins" featuring Project Runway's Nina Garcia. Highlights of the event was Magnum's Premium Collection, a fashion forward Menswear, and Bench Holiday featuring Filipino International Model Paolo Roldan.[4]

See also

References

  1. ↑ 1.0 1.1 Staff writer (2009-05-25). "Phil. Fashion Week ‘09 Schedule". Sundry Fashion Fusion / wordpress.com. Retrieved 2009-08-08.
  2. ↑ Status Magazine, May 27, 2012, Die Another Day: Sassa Jimenez Holiday 2012, Accessed Aug. 23, 2013, "...Staying away from her signature pretty and sweet designs, Sassa plays with leather, dark colors and even, different silhouettes..."
  3. ↑ "About Us". Retrieved 4 January 2014.
  4. ↑ "Schedules". Retrieved 4 January 2014.

External links