Perion Network

Perion Network Ltd.
Public
Traded as NASDAQ: PERI, TASE: PERI
Industry Software, Internet
Founder Yaron Adler, Ofer Adler
Headquarters Holon, Israel
Area served
 Worldwide
Key people
 CEO: Josef Mandelbaum
CFO: Yacov Kaufman
Board Chairman: Tamar Gottleib
Products Perion Codefuel, GrowMobile, IncrediMail, Smilebox.
Revenue Increase US$330.75 million (2014)
Increase US$55.29 million (2014)
Increase US$42.82 million (2014)
Number of employees
 400 (as of April 30, 2015)
Website http://www.perion.com
Perion's Holon Office

Perion is an Israel-based software enterprise specializing in mobile promotion, engagement and monetization. The company’s headquarters are in Holon, Israel, with offices in San Francisco, CA; New York City, NY; Redmond, WA, and Paris, France.

History

Perion was formerly IncrediMail, an email company founded in 1999 by cousins Yaron and Ofer Adler. Soon after its founding, the company raised $3.3 million from private and institutional sources.[1] In January 2006, the company IPO'd on the NASDAQ[2] and on March 25, 2009, the company's board of directors approved a buyback of up to $1 million worth of shares.[3] In August 2011, the company acquired Smilebox for $32 million.[4][5]

In September 2011, the company changed its name to Perion, the Hebrew word for productivity. In November 2012, Perion purchased SweetPacks (aka SweetIM) for up to $41 million.[6] In January 2014, the company acquired Conduit’s ClientConnect business in an all-stock transaction valued $660 million.[7] In June 2014, Perion acquired Grow Mobile for $42 million in order to expand mobile promotions and Perion joined the TA-75 Index on the Tel Aviv Stock Exchange.

In February 2015, Perion acquired MakeMeReach - a rapidly growing, Paris-based company and one of Europe's leading social media advertising platforms. MakeMeReach's AdsOptim technology enables mobile app developers to efficiently and effectively scale their advertising campaigns on social media, with a specific focus on optimizing mobile ad campaigns. MakeMeReach is a Facebook Preferred Marketing Developer (PMD) and Twitter Marketing Platform Partner (MPP). The acquisition of MakeMeReach has enabled GrowMobile by Perion to expand its position as the industry’s most complete and comprehensive automated mobile marketing platform.[8]

Products for Developers and Advertisers

Perion Codefuel

Perion Codefuel aims to optimize app installs, analyze user data and maximize ad revenue for app developers. Perion claims[9] Codefuel serves more than 260,000 developers, publishers, and advertisers worldwide. Codefuel includes:

Growmobile

GrowMobile by Perion helps mobile marketers acquire and engage users. The user acquisition platform provides a centralized, programmatic way to buy media and optimize campaigns across dozens of traffic sources, including ad networks, exchanges, Facebook and Twitter. The user engagement platform provides CRM managers a way to manage entire campaign lifecycles from one platform and offers pre-made campaign templates used to increase the value of app users.

Products for End Users

The company’s mobile and desktop apps are IncrediMail, a free email program, and Smilebox, a desktop and mobile app for customizing and animating photos.

Corporate Social Responsibility

The company donates 2% of its net profits and permits all employees to spend 40 work hours per year volunteering in the community. The company supports a variety of volunteer projects, including monthly food package deliveries to senior citizens in the community and hands-on contributions at local schools.


References

  1. ↑ "IVC Weekly Newsletter - "Once it was an experience, now it’s just fun"". Ivc-online.com. Retrieved 2011-03-12.
  2. ↑ "IncrediMail Ltd. Opens First Office in the United States; New York Location Strategic Milestone in Meeting Revenue and Growth Objectives". Tel Aviv; New York: AllBusiness.com.
  3. ↑ IncrediMail Board Approves $4.6 Million Dividend and Continuation of Share Buyback Program at the Wayback Machine (archived March 30, 2009)
  4. ↑ Tsipori, Tali (18 September 2011). "IncrediMail to change name to Perion Interactive". Globes. Retrieved 18 September 2011.
  5. ↑ "IncrediMail to Acquire Smilebox Inc.".
  6. ↑ "Perion Announces Accretive Acquisition of SweetPacks". businesswire.com. Retrieved 2013-09-23.
  7. ↑ "Perion Completes Acquisition of Conduit’s ClientConnect Creating a Leading Provider of Digital Solutions for Publishers".
  8. ↑ "Perion Acquires MakeMeReach, Adding Social Media to Its Mobile Marketing Platform". Business Wire, retrieved February 11 2015
  9. ↑ "Perion Network Ltd's Perion Codefuel partners with CYREN to enhance browsing safety for its app users".
  10. ↑ "Perion extends Microsoft deal, ups mobile business".

External links