People's Postcode Lottery
'People’s Postcode Lottery' is a postcode-based subscription lottery which operates across Great Britain. It is run by Novamedia BV, an international charity lottery operator based in The Netherlands. The first draws in Great Britain started in 2005.
History
The Postcode Lottery format was introduced by Dutch company Novamedia BV, which launched its first postcode lottery in The Netherlands in 1989. Novamedia now runs five charity lotteries, Nationale Postcode Loterij Vrienden Loterij and BankGiro Loterij in The Netherlands, Svenska Postkod Lotteriet in Sweden and People’s Postcode Lottery in Great Britain. Together, they have contributed over €6.1 Billion to charitable organisations around the world.
People’s Postcode Lottery launched in the North of England in 2005 as a pilot-scheme. After a successful launch, it expanded into Scotland in 2007 and launched in Wales in July 2010. The Lottery was established to raise money for charity and increase awareness of the work of the various charities and good causes supported by its players.
Charities
50p from every £2 ticket (25%) goes to charities and causes across Great Britain and globally. [1] People's Postcode Lottery players support the following Trusts – 'Postcode Green Trust', 'Postcode Care Trust', 'Postcode Animal Trust', Postcode Heroes Trust', 'Postcode Global Trust','People’s Postcode Trust, 'Postcode Community TrustPostcode African Trust', Postcode Children Trust', 'Postcode Planet Trust', 'Postcode Sport Trust', 'Postcode Dream Trust' and 'Postcode Culture Trust'. The Trusts support a variety of charities, including:
- Postcode Animal Trust: Dogs Trust, PDSA, Riding for the Disabled Association, Marine Conservation Society, Battersea Dogs & Cats Home, Wildfowl & Wetland Trust and Royal Zoological Society of Edinburgh
- Postcode Care Trust: Daisy Chain, Dementia Adventure, Depaul UK, Magic Breakfast, Missing People, Royal Voluntary Service and Whizz-Kidz
- Postcode Culture Trust: Book Aid International, Edinburgh International Book Festival, mac birmingham, The National Galleries of Scotland, National Museum Wales, National Museums Scotland, National Trust, National Trust for Scotland, Royal Botanic Garden Edinburgh, Science Museum Group, V&A in Dundee and Youth Music.
- Postcode Global Trust: British Red Cross, Child & Youth Finance International, Clinton Foundation, Medecins Sans Frontieres, Ndlovu Care Group, Opportunity International.
- Postcode Green Trust: Canal & River Trust, Friends of the Earth Scotland, Friends of the Earth, Kew: Royal Botanic Gardens, Northumberland Wildlife Trust, Scottish Wildlife Trust, Wildlife Trusts Wales, Woodland Trust Scotland, Yorkshire Wildlife Trust and Yorkshire Dales Millennium Trust
- Postcode Heroes Trust: Ellen MacArthur Cancer Trust, Tottenham Hotspur Foundation, Dame Kelly Holmes Trust, Cruyff Foundation and Maggie's
- Postcode Planet Trust: APOPO, WaterAid, Wildlife Trusts, WWF-UK
- Postcode Dream Trust: The Prince of Wales's Charitable Foundation
- Postcode Children Trust: CHILDREN 1ST, Children North East, Girlguiding, Sistema Scotland, War Child
- Postcode African Trust: Theirworld
- People’s Postcode Trust is a grant-giving charity which launched in April 2009. The Trust is funded entirely by players of People’s Postcode Lottery. It provides funding of between £500 and £20,000 (£10,000 in Wales) to charities and community groups so that they can implement three month projects which benefit local communities.
- Postcode Community Trust is a grant-giving charity which launched in January 2015. The Trust is funded entirely by players of People's Postcode Lottery and provides funding to good causes across Britain that actively promotes participation in sports, health, community development and environmental protection and improvement.
As of April 2015, players of People’s Postcode Lottery have raised over £66 million for charity. As the Lottery expands in players, so too will the number of charities benefiting from the funds raised.
Ambassadors
People’s Postcode Lottery has a number of celebrity ambassadors. Current ambassadors include: Dame Ellen MacArthur, Kaye Adams, Lorraine Kelly, Aggie MacKenzie, Colin McCredie and Mark Beaumont amongst many others.
Street Prize presenters Judie McCourt, Scott Quinnell and Danyl Johnson visit People’s Postcode Lottery winners to present them with their cheques, attend Postcode Million events and take part in People’s Postcode Lottery advertising campaigns.
Fiona Phillips became an ambassador for People's Postcode Lottery at the end of 2012, leading the organisation's DRTV campaigns.
How it works
People’s Postcode Lottery is a subscription lottery. Players sign up to pay monthly in advance by Direct Debit, credit card, debit card or PayPal. There are five draws a month with prizes every day.
Prizes:
- All tickets are entered into five £25,000 Street Prizes every month, where each ticket in the full winning postcode (e.g. AB1 2DC) wins £25,000
- Every month, one ticket wins the keys to a BMW 1 Series
- Every month, every ticket in one winning postcode receives a £5000 Dream Holiday
- Every day, Monday - Friday, five postcodes win £1,000 per ticket
- Every month, players in one postcode area share at least £2 million in a Postcode Millions draw
- Prizes are awarded per ticket, so the more tickets a player has, the more they could win.
In accordance with Gambling Act 2005 restrictions, the maximum amount which can be won by a single People’s Postcode Lottery ticket is £400,000, or 10% of the total draw proceeds.
Postcode Challenge
From 2008-2010, People’s Postcode Lottery sponsored the Postcode Challenge, a quiz show hosted by Angus Purden on STV. The programme ceased in 2010.
TV Sponsorship
Over the years, parent company Novamedia has worked with a number of leading TV production companies and public and commercial broadcasters to support the promotion of their Lotteries. Novamedia inspired and paid Endemol to produce TV game shows such as ‘Deal or No Deal’ and ‘1 vs 100’.