Peak Sport Products

Peak

Type	Public
Industry	Sportswear and Sports Goods
Founded	1989
Headquarters	Quanzhou, Fujian, China
Products	Footwear Accessories Sportswear
Slogan	I Can Play
Website	peaksport.com

Peak Sport Products Co. Limited (Chinese: 匹克; pinyin: Pǐ Kè) (SEHK: 1968) is a Chinese sportswear/sports equipment company founded in 1989.

PEAK SPORT S.R.L. (PEAK International) was established in 2000. PEAK International is based in Italy which focused on and new products and styles for our consumers, and distributing the PEAK brand all over the world.

The company listed in Hong Kong in September 2009 and has a market capitalisation of US$1.4 bn. Peak’s turnover is likely to exceed US$500m sometime in 2011.

Business areas

Peak Sport designs, develops, manufactures, distributes and markets its sportswear products under the Peak brand. Peak Sport sells all of its products in China on a wholesale basis to distributors who operate, either directly or through third-party retail outlet operators, authorized Peak retail outlets.

It also sells its products on a wholesale basis to overseas customers, as well as to overseas distributors who then sell the products to consumers, retailers or sports teams and clubs.

In mid-2009, Peak Sport Products Company had a distribution network of 5,667 authorized Peak retail outlets in China, which were operated either by the Peak Sport's distributors or by their third-party retail outlet operators.

History

Basketball has been PEAK’s strongest business since the beginning. Nowadays, PEAK covers a variety of sports such as jogging, soccer, volleyball, tennis and other sports. PEAK is developing its business in America, Europe, Asia and Australia with more than 5000 exclusive stores and is planning to open another 1500 stores in two years. PEAK owns many factories in Asia with 600 employees and more than 6,000 factory workers, and it is planning to expand to have 12,000 workers in five years.