Parse.ly

Parse.ly is a technology company that provides web analytics and content optimization software for online publishers. Parse.ly built three products, the Parse.ly Reader, the Parse.ly Publisher Platform, and the latest Parse.ly Dash, an analytics tool for large publishers.^[1]

Overview

Parse.ly is a content optimization platform for online publishers.^[2] Parse.ly's product, Dash, is built on top of the Parse.ly platform. Dash parses articles on a publisher's site, and then analyzes them to identify data around metrics that are specific for publishers such as topics, authors, sections, and referrers. The technology it uses to do this is natural language processing, and has extracted over 350,000 unique topics from the URLs it has crawled.^[3] In addition to providing site analytics, Dash can show users what topics are people are resonating with across the web through their webwide trends interface.

Parse.ly was founded by Sachin Kamdar and Andrew Montalenti out of DreamIt Ventures, an early stage startup accelerator program in Philadelphia and launched its first product, Parse.ly Reader, in September 2009.^[4]

Funding

In May 2009, Parse.ly received $20k in seed funding from DreamIt Ventures. In December 2010, Parse.ly received $1.8M in Series A funding from Blumberg Capital, ff Venture Capital, Scott Becker (cofounder of Invite Media), Don Hutchison, Jonathan Axelrod, and Jeffrey Greenblatt.^[5]

References

• Taylor, Mike (2012-04-07). "Parse.ly Raises $800,000". The New York Observer. Retrieved 2012-04-14. 
• "Parse.ly: better feeds with less garnish". ZDNet. Retrieved 2012-04-14. 

External links