Oxydol
.jpg) | |
| Product type | laundry detergent |
|---|---|
| Owner | CR Brands |
| Country | USA |
| Introduced | 1914 |
| Previous owners |
Unknown P&G Redox Brands |
| Website | Oxydol.com |
Oxydol is the name of a laundry detergent sold in the United States and in the United Kingdom. It was created in 1914 by Thomas Hedley Co. of Newcastle upon Tyne and purchased by Procter & Gamble in 1927, it was P&G's first detergent. In the 1930s, Oxydol was the sponsor of the Ma Perkins radio show, considered the first soap opera. As Oxydol sponsorship put the soap in "soap opera". P&G sold the brand in 2000 to Redox Brands, a marketing company founded by former Procter & Gamble employees.[1] Redox Brands was merged into CR Brands in 2006.[2]
In popular culture
- In A Christmas Story, an Oxydol box, as well as a Chipso box, were in the kitchen.
In "Lemony Snicket's A Series of Unfortunate Events", the Baudelaire children have a box of Oxydol when cleaning the entry floor.
External links
References
- ↑ Jim Hopkins (2001-06-20). "Partners turn decrepit detergent into boffo start-up". USA Today (McLean, Virginia: Gannett Company). Retrieved 2011-02-16.
- ↑ Jim Fair (2006-03-10). "ChemPro Inc. to merge with Redox Brands". Spartanburg Herald-Journal/GoUpState Journal (New York Times Co.). Retrieved 2011-02-16.