Oxblood

Oxblood
Color coordinates
Hex triplet	#800020
sRGBB  (r, g, b)	(128, 0, 32)
HSV       (h, s, v)	(345°, 100%, 50%)
Source	[Unsourced]
B: Normalized to [0–255] (byte)

Oxblood is a color considered to be a dark shade of red. It resembles burgundy, but has more purple and dark brown hues.

Oxblood, the color.

Emergence of the term Oxblood

The first use of the term oxblood as a color name in the English language dates back to 1695-1705.^[1] Because the color has been a fashion trend in the Fall/Winter seasons of recent years,^[2] the use of the term 'oxblood' has grown tremendously. As it is a relatively new name, the precise color remains somewhat ambiguous. However, it is generally used to describe a small range of colors in the dark red to purplish red spectrum, and has strong fashion connotations.^[3]

Oxblood in human culture

During the Fall/Winter fashion seasons of 2012 and 2013, oxblood was one of the most commonly used colors. Oxblood lipstick is very fashionable, as well as oxblood-colored apparel and accessories.^[4] Oxblood is seen to portray passion, fashion and power. Many people see it as a less daring replacement for red.^[3] In an article on the oxblood trend, Lucky Magazine suggested that people are now "dismissing words like burgundy from their vocabularies", adding that the word 'oxblood' might be more on-trend than the color itself.^[5]

Notes