Outdoor Canada

Outdoor Canada
Editor-in-Chief & Brand Manager Patrick Walsh
Categories Fishing, hunting and conservation
Frequency Six issues a year
Paid circulation 90,000 (ABC)
First issue 1972
Company Cottage Life Media, a division of Blue Ant Media Partnership (publisher)
Country  Canada
Language English
Website http://www.outdoorcanada.ca/

As Canada’s only national fishing and hunting magazine, Outdoor Canada has been entertaining and informing readers since 1972 with a lively mix of how-to articles, buyer's guides, profiles, travelogues, in-depth reportage and expert analysis.

Along with promoting conservation and celebrating Canada’s heritage sports, Outdoor Canada encourages anglers and hunters to improve their skills and broaden their knowledge of the outdoors. Included are fishing and hunting hot spots and roundups of the best new gear.

Published six times a year, Outdoor Canada has received numerous awards for its top-notch writing, photography and design. In 2005, 2011 and 2012, it was named Magazine of the Year (50,000 to 149,999 circulation category) by the Canadian Society of Magazine Editors,[1] while editor-in-chief Patrick Walsh was named Editor of the Year.

History

It was an ambitious idea: a homegrown national magazine covering absolutely everything about the Canadian outdoors. And this at a time when U.S. magazines dominated the newsstands even more so than today. So debuted Outdoor Canada in 1972, promising readers a Canadian take on fishing, hunting, conservation, hiking, camping, boating, skiing, photography, parks, wildlife and more. That first issue, for example, carried a piece on Ontario steelheading by veteran outdoors scribe John Power, a look at the Yukon’s new Kluane National Park and a tale about Sir Edmund Hillary canoeing through the wilds of Quebec. Also featured were moose recipes and book reviews alongside articles on cross-country skiing, winter survival, snowmobiling, motor homes and boating. While Outdoor Canada has since refined its focus to concentrate on fishing, hunting and conservation, the magazine’s original commitment to a uniquely Canadian perspective lives on.

The magazine was founded by the husband-and-wife team of Ron and Sheila Kaighin; the couple sold their home in North Vancouver and camped their way across Canada before setting up shop in Toronto. Sheila served as editor, taking over in 1973 from earlier recruits Mike Irving and Graeme Matheson, while Ron maintained the role of publisher.

The couple sold the magazine to the Canadian National Sportsmen’s Shows[2] in 1985. They both stayed on in their respective roles for another year before making a clean break.

Here is a brief timeline of the magazine’s major milestones:

Outdoor Canada today

Soon after buying Outdoor Canada from the Canadian National Sportsmen’s Shows in 1998, publisher Avid Media made a strategic decision: no longer would the magazine strive to cover the ever-expanding gamut of outdoor pursuits. Instead, it would focus solely on angling, hunting and related conservation issues. As far as then editor James Little was concerned, there was only one thing to do—make the best fishing and hunting magazine in Canada.

Today, the magazine is presided over by Patrick Walsh, who became editor in 2000 (James Little went on to edit Explore magazine[9] until late 2012). Tailored to males between the ages of 18 to 49, and with a paid circulation of approximately 90,000, the magazine continues to offer exceptional content (see “Awards” below). In 2004, Outdoor Canada was purchased, along with the other three magazines belonging to Avid Media, by Transcontinental Media G.P. Transcontinental subsequently sold the magazine in September 2009 (along with sister title Canadian Home Workshop magazine) to Quarto Communications Inc., later to become Cottage Life Media, a division of Blue Ant Media Partnership.

Awards

Outdoor Canada has received numerous honours over the years, including several prestigious National Magazine Awards.[10]

National Magazine Awards

As of 2011, Outdoor Canada has won a total of 12 gold NMAs, nine silver NMAs and 58 honourable mentions since its debut.

Canadian Society of Magazine Editors Awards

The magazine has won the following awards from the CSME: Best Front-of-the-Book; The Jim Cormier Award for Display Writing; Magazine of the Year in the 50,000 to 149,000 medium circulation category; and Editor of the Year: Patrick Walsh.

Outdoor Writers of Canada Awards

Outdoor Canada has a number of awards from the Outdoor Writers of Canada,[11] including (as of 2011): 16 first-place finishes; 11 second-place positions; and 14 third-place awards.

Outdoor Writers Association of America Awards

The magazine has taken home two first-place wins and two second-place wins from the Outdoor Writers Associations of America.[12]

References

  1. CSME: http://www.canadianeditors.com/
  2. CNSS: http://www.sportshows.ca/
  3. Dehaas, D: "The death that rains from the sky", Outdoor Canada, Fishing, 1981.
  4. Cowan, D: "Deadly Medicine", Outdoor Canada, August/September, 1987.
  5. WAPPA:http://www.ec.gc.ca/alef-ewe/default.asp?lang=en&n=65FDC5E7-1
  6. NFW: http://www.catchfishing.com/home_en/aboutNFW/about_nfw.htm
  7. CNSF: http://www.catchfishing.com/home_en/aboutNFW/about_nfw.htm
  8. Little, J: "The Teddi Brown era", Outdoor Canada, Summer 2002.
  9. Explore:http://explore-mag.com/
  10. NMA: http://www.magazine-awards.com/
  11. OWC: http://www.outdoorwritersofcanada.com/
  12. OWAA: http://www.owaa.org/index.php.

External links