Orion Confectionery

Orion Confectionery
Korean name
Hangul 오리온제과
Hanja 五里溫製菓
Revised Romanization Orion Jegwa
McCune–Reischauer Orion Chegwa

Orion Confectionery Co, Ltd. (Hangul: 주식회사 오리온; RR: Jusikhoesa Orion, KRX: 001800) is a South Korean confectionery company, headquartered in Munbae-dong, Yongsan District, Seoul.[1] The company is one of the three largest food companies in South Korea, and was established in 1956 as Tongyang Confectionery Corp.[2] Orion has manufacturing facilities in Seoul, Cheonan Chungcheongnam-do and cities in China, Russia, Vietnam, and the United States. Products produced by Orion include biscuits, cookies, crackers, pies, gum, snacks, chocolate, and candy; and its most famous product is Choco Pie. Its competitors include Crown Confectionery and Lotte Confectionery. Orion was the parent company of the entertainment company On-Media, until its acquisition by the CJ Group in 2010.

The company began offering the Choco Pie in 1974. By 2006 it had two thirds of the Chinese cookie market.[3]

Orion maintains a "Choco Pie Index" created as a parody of The Economist's Big Mac Index.[4]

Competitors

See also

References

  1. ↑ "Location." Orion Confectionery. Retrieved on March 28, 2014. "ORION, OSI 30-10 Munbai-dong Yongsan-gu, Seoul, Korea"
  2. ↑ ""Choco Pie" is a "Common Noun"". Chosun Ilbo. 1999-08-05. Retrieved 2012-09-04.
  3. ↑ "Cookie Monster." Forbes. February 27, 2006. Retrieved on March 31, 2014. "[...]Orion’s snack quickly overwhelmed rival products in China to take a two-thirds share of the cookie market, not a bad position to hold in an economy that’s expanding by 10% a year."
  4. ↑ "Choco Pie". Ghost of a Flea. June 13, 2005. Retrieved April 2, 2013.

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