Orange Leaf Frozen Yogurt

Orange Leaf Frozen Yogurt
Private
Industry Franchised chain restaurant
Founded 2008
Headquarters Oklahoma City, Oklahoma, United States
Number of locations
 300+
Area served
Key people
 Reese Travis (CEO)
Geoff Goodman (President)
Products Frozen yogurt
Owner Mike Liddell
Website orangeleafyogurt.com

Orange Leaf Frozen Yogurt (or simply Orange Leaf) is an Oklahoma-based chain of self-serve frozen yogurt franchises. It has over 300 locations in the United States and has spread internationally. It was founded in 2008.

History

Previously known as Orange Tree Frozen Yogurt,[1] it was founded in 2008.[2] Mike Liddell and Reese Travis noticed a franchise was doing good business in Edmond, Oklahoma. They purchased a franchise in 2009,[1] and Liddell purchased the company in 2010.[3] Liddell then moved the company from California to Oklahoma, hired Travis as CEO, and changed the name to Orange Leaf.[1]

In April 2011, it had 63 stores open in the United States,[2] and it expanded to 111 locations in September 2011.[1] It opened its first international franchise, located in Australia, in 2011.[4][5] As of October 2013, it has over 300 locations, and it plans an IPO in 2015.[6] In 2014, CNBC reported that it has expanded into Asian markets, including China.[7]

Frostee Rucker and John Calipari have invested in franchises.[8]

Stores

The stores are self-serve. They offer sugar-free, gluten-free, non-dairy, and vegan alternatives.[9] The Oklahoman described the stores as "living rooms that happen to have yogurt dispensers".[1]

See also

References

  1. ↑ 1.0 1.1 1.2 1.3 1.4 Cathey, Dave (2011-09-07). "Orange Leaf is serving cool treats at more than 100 locations". The Oklahoman. Retrieved 2014-08-04.
  2. ↑ 2.0 2.1 Biles, Jan (2011-04-11). "Orange Leaf Frozen Yogurt to open in Topeka". The Topeka Capital-Journal. Retrieved 2014-08-04.
  3. ↑ Burkes, Paula (2011-07-24). "Ex-OU football player finds his niche in frozen yogurt". The Oklahoman. Retrieved 2014-08-04.
  4. ↑ Ruggless, Ron (2011-12-10). "Orange Leaf Frozen Yogurt expands into Australia". Nation's Restaurant News. Retrieved 2014-08-04. (registration required (help)).
  5. ↑ "Oklahoma City-based frozen yogurt franchise adds stores in U.S., Australia". The Oklahoman. 2011-05-28. Retrieved 2014-08-08.
  6. ↑ Picker, Leslie (2013-10-11). "Orange Leaf Seeking Acquisitions Ahead of Frozen-Yogurt IPO". Business Week. Retrieved 2014-08-02.
  7. ↑ "Orange Leaf Frozen Yogurt goes to Asia". CNBC. 2014-06-10. Retrieved 2014-08-02.
  8. ↑ Port, David (2012-03-19). "Sports Figures Invest in a Sweet Setup". NBC News. Retrieved 2014-08-02.
  9. ↑ Alfs, Lizzy (2014-04-09). "Orange Leaf brings 2 new frozen yogurt shops to Ann Arbor". mlive.com. Retrieved 2014-08-02.

External links