Online marketing platform
Online marketing platform (OMP) is an integrated web-based platform that combines the benefits of a business directory, local search engine, search engine optimisation (SEO) tool, customer relationship management (CRM) package and content management system (CMS).
Online marketing has grown to a global scale but lately, it has reversed the growth to local level. It's called local online marketing platform, where the strategy is not to amass a huge chunk of the market but to spread into small local groups and cater to the market locally.
Software market
Ebay and Amazon are used as online marketing and logistics management platforms.
On Facebook, Twitter, YouTube, Pinterest, LinkedIn, and other Social Media, retail online marketing is also used.
Online business marketing platforms such as Marketo, Aprimo, MarketBright and Pardot have been bought by major IT companies (Eloqua-Oracle, Neolane-Adobe and Unica-IBM).
See also
- E-commerce
- Marketing automation
- Database marketing
- Proximity marketing
- Marketing resource management
- Inbound marketing automation
- Comparison of free software e-commerce web application frameworks