Onia (clothing)

Onia (o-nee-ah; the Hebrew word for “ship”) is a New-York based clothing company that focuses on creating men’s swimwear.^[1] The company was founded in 2009 by Carl Cunow and Nathan Romano with the goal of offering a more simple yet elegant style of men’s swimwear than “surf-style” board shorts or pattern-heavy French luxury brands.

History

Carl Cunow began his career in fashion as a product developer for Steven Alan.^[2] In 2009, Carl left Steven Alan to start his own brand, Onia. Onia made its debut in retail stores such as Barneys New York and Steven Alan, and has since expanded to be in over 200 locations nationwide. In Spring of 2012, Onia expanded it’s product line to include boys swimwear.

Onia has been featured in The New York Times,^[3] The Wall Street Journal,^[4] and men’s fashion publications such as GQ and Detail. Men’s swimtrunks retail from $120–$195. Boys swimtrunks retail from $65–$150.

In 2013 Onia expanded its collection to include men’s casual wear.^[5]

Collaborations

Onia has an ongoing collaboration with Liberty of London, who supplies quality fabrics for much of Onia’s swimwear. Onia has also collaborated with Ritz-Carlton Hotel Company and many other luxury destination resorts to create towels exclusively for resort guests.

In 2014, Onia launched a line of swimwear in support of Waves for Water, in which they donate 15% of proceeds to bring clean water to those who need it worldwide.^[6]

References