On and On (VIXX song)

"On and On"
Single by VIXX
B-side "Don't Want to Be an Idol"
Released January 17, 2013
Format CD, digital download
Recorded 2013
Genre K-pop, Synthpop, Dance-pop
Length 3:42
Label Jellyfish Entertainment
Writer(s) Kim Eana, Ravi
Producer(s) Hwang Se-jun, Albi Albertsson, Ricky Hanley, Kirstine Lind
VIXX Korean singles chronology
"Rock Ur Body"
(2012)
"On and On"
(2013)
"Hyde"
(2013)

"On and On" (Hangul: 다칠 준비가 돼 있어; RR: Dachil Junbiga Dwae Isseo; lit. "I'm Ready to Get Hurt") is a song recorded by South Korean idol group VIXX. It was released physically and as a digital single on January 17, 2013 through Jellyfish Entertainment. The song served as VIXX's third single. "On and On" was composed by Jellyfish Entertainment CEO Hwang Se-jun, Albi Albertsson, Ricky Hanley and Kirstine Lind. It was written by lyricist Kim Eana, with the rap being written by Ravi. The main lyrics to the song is about a guy who sings that even if the girl hurts him, he will continue to love her and wait for her.[1]

The song's music video was directed by Song Won Young.

Background and release

On January 9, VIXX released a teaser video for their third single album On and On.[2] A second teaser video was released on January 14.[3]

On January 16, it had been announced that VIXX would release a new set of album jacket photos instead of their original photos as the original pictures were deemed too grotesque.

Jellyfish Entertainment stated, "There have been many responses that 'On and On's album jacket is bizarre and creepy. Thus, the album jacket photos that have already been completed will be discarded, and we will release a new album jacket. Because we respect the fans' opinions, we decided to discard the previous album jacket photos and start over. Although there is limited time, we will produce modern and high quality jacket photos to upgrade the overall quality of the album."[4]

The third single album, I'm Ready To Get Hurt (On and On) was released on January 17.[5]

Promotions

The group started promoting on January 17 and they had their debut stage on Mnet's M! Countdown. They followed that will subsequent stages on various music programs including KBS's Music Bank, MBC's Show! Music Core, SBS's Inkigayo and MBC Music's Show Champion.

They wrapped up promotion with their final goodbye stage performing a remixed version of "On and On" on March 10 on Inkigayo.

Music video

The music video was released on January 17 and tells a story of a man who can't help but love a woman who continues to hurt him. It was directed by Song Won Young.[1]

Due to its similarities to the film A Werewolf Boy, some viewers, after watching the music video for "On and On", accused VIXX and Jellyfish of plagiarism. In addition to the similarities in the storyline, certain scenes, characters, and the overall atmosphere of the MV were thought to show resemblances to the film. For example, the VIXX’s members wore colored lenses that looked similar to the lenses worn by Song Joong-ki in A Werewolf Boy. In addition, the female lead in the MV had long hair and wore a pure white dress that looked similar to the one worn by Park Bo-young in the film.[6]

Track listing

Bold means the promotional single.

No. TitleLyricsMusic Length
1. "다칠 준비가 돼 있어 (Translation: I'm Ready to Get Hurt)"  Kim Eana, RaviHwang Se-jun, Albi Albertsson, Ricky Hanley, Kirstine Lind 03:42
2. "Don't Want to Be an Idol"  Min Yeon JaeDrew Ryan Scott, Alex Niceforo 03:45
3. "On and On (Inst.)"   Hwang Se-jun, Albi Albertsson, Ricky Hanley, Kirstine Lind 03:42
Total length:
10:09

Credits and personnel

Chart performance

Chart Peak
position
South Korea (Gaon Singles Chart)[7] 25
South Korea (Gaon Monthly Singles chart)[8] 87
South Korea (Gaon Social chart)[9] 38

Release history

Country Date Format Label
Worldwide January 17, 2013 CD, Digital download Jellyfish Entertainment
South Korea

References

  1. 1.0 1.1 "VIXX Releases Music Video for "On And On"". Soompi. 18 January 2012. Retrieved 18 June 2014.
  2. "VIXX releases video teaser for 'On and On'". Allkpop. 9 January 2013. Retrieved 18 June 2014.
  3. "VIXX releases second teaser for "On and On"". Allkpop. 14 January 2013. Retrieved 18 June 2014.
  4. "VIXX to discard their original album jacket photos for a new set of photos". Allkpop. 16 January 2013. Retrieved 18 June 2014.
  5. "VIXX releases "On and On" MV". allkpop. 17 January 2013. Retrieved 18 June 2014.
  6. "VIXX’s New MV Is Being Questioned for Plagiarising "Wolf Boy"". Soompi. 18 January 2013. Retrieved 27 May 2013.
  7. "South Korean Gaon Chart: Overall singles – January 13, 2013 to January 19, 2013". Gaon Chart. Korea Music Content Industry Association. 13 January 2013. Retrieved 18 June 2014.
  8. "South Korean Gaon Chart: Overall singles – January 2013". Gaon Chart. Korea Music Content Industry Association. 1 February 2013. Retrieved 18 June 2014.
  9. "South Korean Gaon Chart: Social – November 4, 2013 to November 10, 2013". Gaon Chart. Korea Music Content Industry Association. 4 November 2013. Retrieved 4 June 2014.

External links