Olx.ph

OLX.ph (formerly Sulit.com.ph / AyosDito.ph)

OLX.ph
Type	Private
Founded	September 11, 2006
Headquarters	Ortigas Center, Pasig City
Area served	Philippines
Key people	RJ David (Co-Founder and Managing Director) Arianne Rose David (Co-Founder and Head of Operations)
Products	Online Classifieds
Owner	OLX
Slogan(s)	"Ang Sulit, OLX na!" ("Everything you came to love about Sulit is on OLX!")[1]
Website	olx.ph
Alexa rank	4,529 (May 2014)[2]
Type of site	Classifieds
Available in	English, Filipino
Current status	Active

OLX.ph (formerly Sulit.com.ph and AyosDito.ph) is a classified ads website that caters primarily to Philippine consumers. It is an online marketplace where people buy and sell a wide variety of goods, products and services under different categories such as real estate, automotives, careers, business products and services, and many more among Filipino individuals and business groups all over the world.^[3]

Launched on September 11, 2006, the free online classified ads website was named Sulit.com.ph for 2 reasons: (1) “Sulit” is a Filipino word that means “worth it” in English, describing the affordability of items being sold by the site’s members; and (2) Sulit is an acronym for “Super Low Internet Trading.”

In addition to the buy and sell platform, Sulit.com.ph also provides an online community among Filipino web users. Through the Sulit.com.ph forum, members interact with one another about various topics including business, lifestyle, current events, and health among many others. Thus, Sulit.com.ph can also be translated as “Sulit Community in the Philippines.”

On March 19, 2014, Sulit.com.ph was acquired by OLX, an internet company headquartered in New York City, and it was rebranded as OLX.ph.

History

Initially, Sulit.com.ph was designed and launched to the public with several buy and sell product categories to be able to test which specific category is popular and most used among members and web users. Once the popular category is identified, the website is to be designed to focus on such niche.

However, traffic to the website started to show growth by the end of November 2006. Thus, founders decided to continue the website as a classified ads platform, instead of targeting a specific niche. The continued growth of the website month by month led the founders to register a sole-proprietorship entity under the name Netrepreneur Connections Enterprises, Incorporated or NetCon on April 17, 2007.

By then, one of the primary objectives of the website was to connect internet entrepreneurs, thus the name “Netrepreneur.” It was also during this time that the founders used “Pay It Forward” as the motto of Sulit.com.ph.

Sulit.com.ph has established its remarkable strength on the Internet,^[4] owing its high rankings on search engines. Up to the present, the website continues to receive high amount of traffic because of the growing popularity of the Internet as a medium for business advertising. Majority of Sulit.com.ph’s visitors are buyers who are utilizing the Internet to look for and buy affordable products and/or services.

Sulit merged operations with OLX Philippines since December 2013 and now completely folded and relaunched as OLX Philippines.^[5] Starting January 22, 2015, AyosDito.ph, another Philippine-based buy and sell platform which used to be the main competitor of Sulit.com in online advertisement merged with OLX.ph.^[6]

Classified Ads

OLX.ph ads are classified according to nine primary categories.

Buy and Sell

The Buy and Sell category shows users’ ads that involve small, everyday items often used at home, in the office, outdoors, or for personal use. It is further divided into the following subcategories:

• Appliances
• Arts and crafts
• Audio and Video Electronics
• Books and Other Publications
• CDs, DVDs, and Blu-ray Discs
• Clothing and Accessories
• Collectibles
• Computers
• For Adults Only
• Furniture
• Health and Beauty
• Musical Instruments
• Office and School Supplies
• Outdoors and Gardens
• Pets
• Phones and Handhelds
• Souvenirs and Giveaways
• Sports and Hobbies
• Tools, Generators, and Accessories
• Toys, Video Games, and Related Items
• Other Items

Real Estate

The Real Estate category shows users’ ads that involve housing and accommodations that are either for sale, for rent, or for lease. It is further divided into the following subcategories:

• Apartment and Condominium
• Commercial and Industrial
• Foreclosed Properties
• House
• Lot, Land, and Farm
• Room and Bed Space
• Other Properties

Cars and Automotives

The Cars and Automotives category shows users’ ads about land vehicles and automobile parts that are either for sale, for rent, or for trade. It is further divided into the following subcategories:

• Accessories and Parts for Cars, SUVs, Trucks, and Vans
• Cars and Sedan
• Motorcycles and Scooters
• SUVs, AUVs, MPVs, Jeeps, and 4WDs
• Trucks, Trailers, and Buses
• Vans and RVs
• Other Vehicles

Business Products and Services

The Business Products and Services category shows users’ ads for products and services related to the various businesses, such as food, education, health care, and more. It is further divided into the following subcategories:

• Advertising
• Agriculture and Forestry
• Architecture
• Arts and Entertainment
• Cargo Handling, Courier, and Remittance
• Construction and Maintenance
• Consulting
• Education
• Engineering
• Finance and Accounting
• Food and Related Products
• Government
• Health Care
• Hospitality, Recreation, Travel and Tourism
• Human Resources
• Information Technology
• Insurance
• Law
• Marketing and Sales
• Non-Profit
• Publishing
• Real Estate
• Retail
• Science
• Telecommunications
• Others

Jobs

The Jobs category shows users’ ads about jobs and career opportunities that are available either locally or internationally. It is further divided into the following subcategories:

• International
• Local
• OJT

Business and Earning Opportunities

The Business and Earning Opportunities category shows users’ ads that are related to business opportunities and other earning options. It is further divided into the following subcategories:

• Brokerage
• Distributors
• Franchising
• Home-based (Non-Internet)
• Import and Export
• Internet and Online Programs
• Inventions
• Investors
• Multi-level marketing - MLM
• Partnership
• Other Business Opportunities

Personals

The Personals category shows users’ ads that pertain to search for possible friendships, dates, partner, and the like. It is further divided into the following subcategories:

• Man searching for a Man
• Man searching for a Woman
• Searching for any gender
• Woman searching for a Man
• Woman searching for a Woman

Establishments and Business Locator

The Establishments and Business Locator category shows users’ ads that are about establishments, physical business stores, institutions, and organizations. It is further divided into the following subcategories:

• Accounting
• Advertising and Marketing
• Agriculture
• Automotive
• Chemicals
• Computers and Software
• Electronics and Semiconductors
• Energy and Environment
• Financial Services
• Food and Beverage
• Government and Trade
• Health Care
• Human Resources
• Industrial Goods and Services
• Internet and Online
• Law
• Management
• Media and Entertainment
• Pharmaceuticals and Biotechnology
• Real Estate and Construction
• Retail and Consumer Services
• Small Businesses
• Telecommunications
• Transportation and Logistics
• Others

Events Announcements

The Events Announcements category shows users’ ads that pertain to products and services that are related to events, occasions, and other social activities such as photo and video coverage, balloons, and the like. It is further divided into the following subcategories:

• General Events
• Occasions

Other activities

Forum

Among the primary objectives of Sulit is to build the largest Filipino community on the web. To provide an interactive portal among Filipino business owners, sellers, buyers and even the common web users, Sulit.com.ph presents its community forum that is also categorized according to various sections:

• All About Sulit.com.ph
• Business, Entrepreneurship, and Earning Opportunities
• Sulitizens Forum
• General Discussion
• 2010 Presidential Elections
• Archived Topics

The Sulit forum is composed of several forum groups to accommodate like-minded forum members discussing about a particular common topic. Among the existing groups on the site forum are Arts and Creatives Group, Bible-Based Christians, Business Networking Groups, Internet Marketing Lounge, Laguna and Friends Group, and Philippine Real Estate among many others.

Newsletter

For regular updates, feature release, and website upgrades, monthly newsletters are sent to members.

Sulit Currency (SC)

Sulit Currency or SC is the internal currency used inside the Sulit community. It is used to purchase features being provided by Sulit.com.ph.

Trivia Questions

Members can submit or answer online trivia questions being displayed on the website’s pages in exchange of varying amount of Sulit Currency (SC), depending on the difficulty of the questions.

References