Ogilvy CommonHealth Asia Pacific

Ogilvy CommonHealth Asia Pacific

Type	Subsidiary
Industry	Public relations and Advertising related to healthcare, medicine, and pharmaceuticals
Founded	Singapore, Shanghai, Hong Kong, Australia and India
Headquarters	71 Robinson Road, Singapore[1]
Key people	Rohit Sahgal, Regional Managing Director
Parent	Ogilvy & Mather
Website	ogilvycommonhealthworldwide.net

Ogilvy CommonHealth Asia Pacific (OCH AP) is a healthcare specialist communications firm dealing primarily with pharmaceutical and medical companies in Asia and Oceania.^[2] It is a subsidiary of British-American advertising and public relations agency Ogilvy & Mather.

Background

Ogilvy CommonHealth was formed in 2012 ^[2] in an attempt to consolidate Ogilvy & Mather's operations in the Asia Pacific region, which previously consisted of multiple brands including CommonHealth and Healthworld^[1] as a result of several market acquisitions.

OCH AP is specifically focused on unifying the WPP Group's healthcare advertising businesses across the Asia pacific region, which the company's Regional Managing Director, Mr Rohit Sahgal, has said "forces [OCH AP]... to find a new way, to uncover an insight that is universal in application and precise in its expression. Utilising digital & social skills and tools to enhance our client's & brands reputation in the market" ^[3] Essentially, the company is still in the process of organising their business-structure with regards to the regulatory and demographic differences across the region.

Notable activities

In 2014, OCH AP organised a major advertisement campaign for Aspen in Australia.^[4]

Staff

• Regional Managing Director – Rohit Sahgal
• Managing Director (Australia) – Gary Pattison^[5]
• General Manager (Singapore) – Dr Hsien Lei, PhD^[6]
• Director of Scientific and Editorial Services (Australia) – Dr Robert Liversage^[7]
• Executive Creative Director – Pete Smith^[8]

Awards and nominations

• Ogilvy CommonHealth Asia Pacific's Sydney team was nominated in Advertising to the Consumer/Patient: Animal Health, Advertising to the Healthcare Professional: Animal Health and Art and Technique: Illustration; and Advertising to the Consumer/Patient: Over the Counter categories^[9]

References