OK Go videography

The musical rock band OK Go has earned considerable fame for their creative but often low-budget music videos, most of which have been promoted through Internet video sharing sites like YouTube.[1] Many of these have become viral videos; the 2006 video for "Here It Goes Again", in which the band performed a complex routine with the aid of motorized treadmills, has received over 50 million views four years later.[2] Their video for Needing/Getting, released February 5, 2012 in partnership with Chevrolet, debuted during Super Bowl XLVI and has over 25 million views on YouTube.[3] Samuel Bayer, who produced many music videos in the 1990s, asserted that OK Go's promotion of music videos on the Internet was akin to Nirvana's ushering in the grunge movement.[2] Many of the videos also use long or single-shot takes, which Salon '​s Matt Zoller Seitz claims "restore[s] a sense of wonder to the musical number by letting the performers' humanity shine through and allowing them to do their thing with a minimum of filmmaking interference".[4] The success of OK Go's music first won the band the 14th Annual Webby Special Achievement Award for Film and Video Artist of the Year.[5] The video for "This Too Shall Pass" was named both "Video of the Year" and "Best Rock Video" at the 3rd annual UK Music Video Awards.[6]"This Too Shall Pass" won the LA Film Fest's Audience Award for Best Music Video,[7] UK MVA Awards – Music Video of the Year Winner 2010,[8] among others.

The band has worked with directors including Francis Lawrence, Olivier Gondry (brother of Michel Gondry), Brian L. Perkins, Scott Keiner, and Todd Sullivan. The videos have been screened and displayed at museums, art galleries, and film festivals around the world including The Guggenheim Museum,[9] The Museum of the Moving Image,[10] The Edinburgh International Film Festival,[11] The Los Angeles County Museum of Art,[12] The Los Angeles Film Festival,[13] and the Saatchi & Saatchi New Director's Showcase.[14]

In 2008, Damian Kulash said that the band had not produced the YouTube videos as part of any overt "Machiavellian" marketing campaign. "In neither case did we think, 'A-ha, this will get people to buy our records.' It has always been our position that the reason you wind up in a rock band is you want to make stuff. You want to do creative things for a living."[15]

Style

OK Go's distinctive, choreography-heavy performance style first originated from a 1999 appearance on the Chicago-based public television show "Chic-a-GoGo"; WBEZ radio personalities Peter Sagal, Jerome McDonnell of Worldview, Gretchen Helfrich (formerly of Odyssey) and Ira Glass pretended to play instruments to "C-C-C-Cinnamon Lips" as OK Go danced, because the band wasn't allowed to play live on the show.[16] On August 31, 2006, OK Go appeared live at the 2006 MTV Video Music Awards performing their treadmill routine for "Here It Goes Again". On November 7, 2006, OK Go released a deluxe limited edition CD/DVD of the album Oh No. The DVD contains their music videos (dancing and playing instruments), a video of 180 fans performing the "A Million Ways" dance for a YouTube contest, previously unseen footage, and a behind-the-scenes look at their treadmill rehearsals for the "Here It Goes Again" video and for the MTV VMAs.

Discography

Studio Albums

Videos

Videos from OK Go

"Get Over It"

"Don't Ask Me"

"Don't Ask Me (Dance Booth)"

"You're So Damn Hot"

Videos from Oh No

"A Million Ways"[21]

"Here It Goes Again"

"Invincible"

"Do What You Want (Party Version)"

"Do What You Want (Wallpaper Version)"


Videos from Of The Blue Colour Of The Sky

OK Go's official video for 'Skyscrapers'

"WTF?"[35]

"This Too Shall Pass" Marching Band[39]

"This Too Shall Pass" Rube Goldberg Machine[42]

OK Go's official video for "This Too Shall Pass" Rube Goldberg Machine

"End Love"[46]

"White Knuckles"[51]

OK Go's official video for "White Knuckles"

"Last Leaf"[58]

OK Go's official video for "Last Leaf"

"Back From Kathmandu"[64]

"All Is Not Lost"[68]

OK Go's official video for "All Is Not Lost"

"Needing/Getting"[72]

OK GO's official video for "Needing/Getting"

"Skyscrapers"[76]


Videos from Hungry Ghosts

"The Writing's On the Wall"

"I Won't Let You Down"

Special Collaborations & Non Album-Related Videos

"Today Goes Viral"[79]

"The Muppet Show Theme Song"[80]

"3 Primary Colors"[86]

"OK Go: An NPR Tiny Desk Concert In 223 Takes"[88]


References

  1. Jones, Nate (2010-11-10). "Ranking the OK Go Video Catalogue: Are the Videos Always Better Than the Songs?". Time. Retrieved 2010-11-26.
  2. 2.0 2.1 Elan, Priya (2010-09-25). "Here they go again: new OK Go video is a White Knuckle ride". The Guardian (London). Retrieved 2010-09-25.
  3. 3.0 3.1 "Super Bowl Commercials 2012: OK Go's Chevy Sonic Music Video". sbnation.com. Retrieved 13 June 2013.
  4. Seitz, Matt Zoller (2010-09-21). "Can OK Go save the movie musical?". Salon.com. Retrieved 2010-09-25.
  5. "14th Annual Webby Special Achievement Award Winners". Webby Awards. 2010-05-04. Retrieved 2010-05-04.
  6. "OK Go win video of year award". The Daily Telegraph (London). 2010-10-13. Retrieved 2010-10-13.
  7. "OK Go win Audience Award For Best Video".
  8. "OK Go Win UK MVA Awards Music Video of the Year".
  9. "YouTube Play: Live from the Guggenheim". guggenheim.org. Retrieved 26 July 2013.
  10. "Spectacle:The Music Video". movingimage.us. Retrieved 26 July 2013.
  11. "'Here It Goes Again,' OK Go's Latest Homemade Video (on Treadmills) Added by VH1". prnewswire.com. Retrieved 26 July 2013.
  12. "OK Go Video Release Party @ LACMA". breesays.buzznet.com. Retrieved 26 July 2013.
  13. "TIMELINE: 2010-2012". lafilmfest.com. Retrieved 29 July 2013.
  14. "Saatchi & Saatchi New Director's Showcase". saatchi.com. Retrieved 26 July 2013.
  15. Kirsner, Scott (2009). Fans, Friends & Followers: Building an Audience and a Creative Career in the Digital Age. Boston, MA: CinemaTech Books. p. 88. ISBN 1-4421-0074-5.
  16. Sagal, Peter (2010-03-10). "Peter Sagal And Ira Glass In A 1999 OK Go Video, Seriously". Retrieved 2012-08-21.
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  19. "Don't Ask Me (Dance Booth) - Official Video". YouTube. Retrieved 13 June 2013.
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  41. Nagy, John (Winter 09-10). "A ‘massive explosion of joy and music’". Notre Dame Magazine. Retrieved 13 June 2013. Check date values in: |date= (help)
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  59. Our Story | danger!awesome
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  64. "Back From Kathmandu - Official Video". okgo.net. Retrieved 13 June 2013.
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  80. "OK Go and The Muppets - Muppets Theme Song Video". okgo.net. Retrieved 13 June 2013.
  81. "The Muppets Show Theme Song - Official Video". YouTube. Retrieved 13 June 2013.
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  86. 86.0 86.1 "OK Go and Sesame Street Team up to Teach Primary Colors". npr.org. Retrieved 29 July 2013.
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