Nutri-Grain

Kellogg's Nutri-Grain package design

Nutri-Grain is a brand of breakfast cereal and breakfast bar made by the Kellogg Company.

In Australia, New Zealand and South Africa, Nutri-Grain is a breakfast cereal made from corn, oats, and wheat. The pieces are shaped like rectangles with three holes in them (Australia, New Zealand). The South African cereal's pieces consist of 3 interconnected circles.

In the United States, Canada, the United Kingdom and Ireland the Nutri-Grain Bar name is used for the soft breakfast bars. Each bar contains 8 grams of grains, equivalent to half a serving out of the three recommended servings a day.

History

The brand was first introduced in Bankstown, a suburb of Sydney, in 1981 for a breakfast cereal consisting of flakes without added sugar.[1] There were four varieties initially (rye, corn, barley and wheat); later these were reduced to corn and wheat, and finally the corn line was completely discontinued. There are various Nutri-Grain Bars made from the breakfast cereal bonded together, available in the markets where the cereal is available. The bars became popular in the 1990s as an "on-the-go" food.

In 2013, Nutri-Grain breakfast drinks were added to the line of cereals for the Australian market.

UK products

In the UK, Nutri-Grain bars are around one-third cereals (mainly wheat-flour) and around ten per cent fruit. Breakfast bars are a similar product to the muesli bar or granola bar.

Breakfast bars

Elevenses bakes

Breakfast biscuits

US products

Breakfast bars

Australian products

Breakfast cereal

Bars

Breakfast drinks

Health

Investigations and studies have shown that a number of breakfast cereals marketed as "healthy" can contain large amounts of sugar, and low amounts of nutrients and protein. In particular, Nutri-Grain has been proven to contain almost one-third sugar.[2][3]

Nutri-Grain received two stars out of five on the Australian Government's health star ratings.[4]

References

  1. Nutri-Grain Cereal — Mr. Breakfast.com. Retrieved October 20, 2009.
  2. Miletic, Daniella (April 29, 2009). "Popular cereals fail 'good for you' test". The Age. Retrieved 16 June 2013.
  3. "Children's Breakfast Cereals". Retrieved 16 June 2013.
  4. Han, Esther (20 April 2015). "Food health star ratings: Kellogg's reveals the cereal that gets 1.5 stars". The Sydney Morning Herald.

External links