Numeris

Numeris (formerly the Bureau of Broadcast Measurement, or BBM Canada) is a Canadian audience measurement organization. Established on May 11, 1944 as a division of the Canadian Association of Broadcasters, Numeris is the primary provider of viewership numbers for television and radio outlets in Canada.

History

Numeris was founded by the Canadian Association of Broadcasters on May 11, 1944 as the Bureau of Broadcast Measurement.[1]

In 1964, it became the first ratings service in the world to introduce computerized sample selection. In 2004, the organization began a joint venture with Nielsen Media Research to adopt its Portable People Meter system for television audience measurement.[2] In 2008 and 2009, it was named one of Greater Toronto's Top Employers by Mediacorp Canada.[3]

The organization officially shortened its name to BBM Canada in 2001; despite this, many outlets still referred to the organization under its previous name. In late December 2011, BBM sued Canadian technology company Research in Motion for trademark infringement, for using the "BBM" acronym to refer to its BlackBerry Messenger service. The organization alleged that it had received phone calls from users who believed that they were affiliated with RIM. RIM objected to the lawsuit, arguing that both companies were in unrelated industries.[4] The suit was dismissed in 2012 by Canadian federal courts as being without merit.[5] BBM Canada ultimately chose to adopt a different name.[6]

On June 19, 2014, BBM Canada re-branded as Numeris, unveiling a new logo designed by the agency Cundari, along with a new slogan, "Audiences Count". The company felt that the BBM name, especially given the continued use of its full name by media outlets, evoked visions of "surveys and bureaucracy" that were inconsistent with its modern operation.[6]

Radio

In radio, Numeris is the main provider of ratings services. The company has traditionally used a diary-based system for tracking radio audience habits and this system is still used in most markets. In Montreal, Toronto, Vancouver, Edmonton and Calgary ratings are now measured using the Portable People Meter (PPM) technology.[7]

Television

In television, Numeris is partnered with the American company Nielsen in a joint venture which measures the Toronto, Vancouver, Calgary, Edmonton, Montreal Anglo and Montreal Franco markets, [8] the Ontario region and national ratings figures via Portable People Meters. Numeris is the senior partner in the joint venture, and also continues to independently monitor some markets — primarily the francophone television market in Quebec, and some smaller media markets — which are not served by the joint operation, through diaries.[2]

References

  1. ↑ "BBM Canada - About BBM". BBM.ca. 2007-12-16. Retrieved 2011-09-25.
  2. ↑ 2.0 2.1 "BBM and Nielsen to merge TV ratings systems". Broadcaster Magazine. 13 July 2004. Retrieved 9 September 2014.
  3. ↑ "Reasons for Selection, 2009 Greater Toronto's Top Employers competition".
  4. ↑ Marlow, Ian (23 December 2011). "RIM asks court to dismiss BBM trademark lawsuit". The Globe and Mail. Retrieved 23 December 2011.
  5. ↑ McPhee, Paul (1 June 2012). "RIM BBM Lawsuit". 570 News.
  6. ↑ 6.0 6.1 "BBM Canada rebrands as Numeris". Marketing Magazine. Retrieved 9 September 2014.
  7. ↑ "BBM Canada - The Portable People Meter (PPM)". BBM.ca.
  8. ↑ http://assets.numeris.ca/Documents/DataReleaseSchedules/2014-15_TV_All_2014-15Measured_Markets.pdf

External links