Nowness
| Subsidiary of LVMH | |
| Industry | Media |
| Founded | February, 2010 |
| Headquarters | New York, NY, U.S. |
| Website | NOWNESS.com |
Nowness (stylized NOWNESS) is an interactive luxury lifestyle website launched in February 2010 and is a brand of LVMH Moët Hennessy Louis Vuitton.[1][2] Every day, the Nowness website presents a single article about art, fashion, travel,[1][2] culture,[3] design, film, music, sport or gastronomy. Nowness articles include photography slideshows, films,[3] audio clips,[2] interactive projects[1][4] and interviews and have featured artists such as Marina Abramović, David Lynch, Pedro Almodóvar, Mario Testino, Spike Jonze, among others.
History
In 2000, LVMH launched a website to promote the family of brands.[4] After the family of brands started to have their own individual websites, the site closed in late 2009.[4] The real reason the site closed was its "transformation into the Web magazine called Nowness.[4]
Awards
In 2011, Nowness won a Webby Award[5] for Fashion Website and a Clio Award for Interactive Website.
References
- ↑ 1.0 1.1 1.2 "LVMH Launches Nowness.com..." Corcoran, Kate T. WWD (February 24, 2010)
- ↑ 2.0 2.1 2.2 "LVMH and NOWNESS.com Offer the Luxury Education Kanye University Lacks" Schomer, Stephanie. Fast Company (February 24, 2010)
- ↑ 3.0 3.1 "LVMH's Nowness.com Takes the High Road, Promoting Culture Above Commerce" Dishman, Laura. CBS's BNET (February 25, 2010)
- ↑ 4.0 4.1 4.2 4.3 Chevalier, Michel (2012). Luxury Brand Management. Singapore: John Wiley & Sons. ISBN 978-1-118-17176-9.
- ↑ "LVMH/Louis Vuitton Is Redefining Luxury Marketing with NOWNESS.com" Groth, Aimee. Business Insider (August 2, 2011)
Further reading
- "Digital Scorecard: NOWNESS" BoF Team, Business of Fashion (February 24, 2010)
- "Marketing to the Millennials" Menkes, Suzy. New York Times (March 2, 2010)
- "7 Stellar Examples of Branded Content from the Fashion Industry" Wright Lee, Macala. Mashable (January 3, 2011)
- "The 30 Most Underrated Innovations of 2010" Wong, Danny. Huffington Post (January 18, 2011)
- "Social Media Breeds Edvertorial" Strugatz, Rachel. WWD (January 20, 2011)
- "Fashion's Power 25: The people and platforms that truly matter in the world of style" Bazilian, Emma. Adweek (September 12, 2011)