Nokia tune

"Nokia tune"; in Tárrega's Gran Vals, the final A is two octaves lower.
Piano version
Nokia tune on piano
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The Nokia tune (also called Grande Valse) is a phrase from a composition for solo guitar, Gran Vals, by the Spanish classical guitarist and composer Francisco Tárrega, written in 1902.[1] It has been the icon of Finnish corporation Nokia since the 1990s, becoming the first identifiable musical ringtone on a mobile phone, and has become a cult classic.[2]

History

The Nokia Tune was first heard briefly for 3 seconds in a Nokia 1011 commercial in 1992.[3]

In 1993 Anssi Vanjoki, then Executive Vice President of Nokia, brought the whole Gran Vals to Lauri Kivinen (then Head of Corporate Communications) and together they selected the excerpt that became "Nokia tune".[4] The excerpt is taken from measures (bars) 13–16 of the piece.

The Nokia Tune first appeared on the Nokia 2110 released in 1994, under the name ringtone Type 7, showing that it was just one of the normal ringtones. The tune's original name varied in the ringtone list, being listed as Type 13 on some phones, or Type 5 on others. In December 1997 with the introduction of the Nokia 6110, ringtones were each given a specific name, and this is where the Nokia tune came, though it was originally called Grande valse.[5] In 1999, Grande valse was renamed as Nokia tune and effectively became Nokia's flagship ringtone.

Evolution

It has since been evolved into many different types with the evolution of mobile phones' audio capabilities:

There are more versions of the Nokia tune than just these - however those would be minor and simply be a variant of one of these major five. One exception is an official dubstep version that was made in 2011 as part of the Nokia Tune Remake Competition;[6] this is available alongside the traditional Nokia tune.

Legacy

In 2010, it was reported that the tune is heard worldwide an estimated 1.8 billion times per day, about 20,000 times per second.[7]

Tapio of the Nokia Design Sound Team said that the 2011 remake competition, in which 2,800 people from 70 countries revamped the tune, shows how passionate people are about the Nokia Tune and how it remains as an integrated part of the company.

The tune has been registered by Nokia as a sound trademark in some countries.[8][9]

Covers

Hong Kong singer Khalil Fong, a Nokia spokesperson for Greater China, composed a song called "Coconut Shell" (椰殼) which features a segment of the Nokia tune played on the erhu, a Chinese two-string instrument.

Canadian pianist Marc-André Hamelin wrote a short composition entitled Valse Irritation d'Après Nokia based on the tune.[10]

References

  1. ↑ Tony Skinner, Raymond Burley (2002). Classical Guitar Playing: Grade Seven (LCM). Registry Publications Ltd. p. 10. ISBN 1-898466-67-X.
  2. ↑ Ryzik, Melena Z. (10 July 2005). "The Nokia Fugue in G Major". The New York Times. Retrieved 13 April 2008.
  3. ↑ Peters, Luke (25 April 2014). "Nokia Tune: more than just a ringtone". Lumia Conversations. Microsoft Mobile. Retrieved 2 February 2015.
  4. ↑ Juutilainen, Esa-Markku and Kukkula, Tapio (2007). Lukion Musa 1. WSOY. p. 41. ISBN 978-951-0-30756-4.
  5. ↑ Nokia: Mobile Revolution
  6. ↑ "Nokia Tune Remake".
  7. ↑ How sound affects us interview with Julian Treasure on Radio New Zealand National Nine to Noon programme, 27 January 2010
  8. ↑ United States Patent and Trademark Office
  9. ↑ http://www.trademarkia.com/CTM/GBD-97053_en-US.htm
  10. ↑ Thompson, Damian (17 January 2010). "The Nokia ringtone turns into… music!". The Daily Telegraph. Retrieved 2 July 2013.

External links