Nivada
Nivada is a Swiss watch company. It was founded in 1879 in the town of Grenchen, Switzerland.
History
Though founded in 1879, there is much confusion of who owns the actual rights to the brand name "Nivada". They display the line at the Swiss Basel Watch & Jewelry Fair every year.
In 1879, Nivada started as a small family business, but almost disappeared by the 1990s. During the late 90's Salinas Pliego and its company Grupo Salinas bought the brand from its original owners in Switzerland, the company was reborn and moved to Mexico in 2000. The brand focus now is to sell entry level watches. The brand has since grown to be one of the top watch manufacturers in Mexico and has become internationally recognized in recent years.
Sales
There are six Nivada factory-operated stores in Mexico City, including one at Mexico City International Airport. The company's products are also sold in department stores and in Dufry duty-free shops all over the world. Nivada's lines include the Sport, Diplomat, Classic, Slim, Moonmaster, Skymaster and Millionaire.