Nike Tiempo

A pair of Nike Tiempo Natural IC boots

Nike Tiempo is a sports brand designed by Nike and targeted at football players. The range includes football boots, along with associated shorts, training kits and shin guards under the same label.

History

The first Nike boots sporting the Swoosh logo, exclusive to the brand, were seen during the 1994 FIFA World Cup in the United States. Nike supplied boots to ten of the players in the final, between Italy and Brazil. The two were, at the time, among the most successful teams in the world. Sponsorship agreements were reached with Brazilian Romario and Italian Paolo Maldini for the use of Nike Tiempo boots.[1] Such attention broke the dominance of Hummel, Puma, and Adidas, who were the favoured brand for international soccer players. Later in the year, that the first Nike cleats became commercially available to the public.[1]

Nike Tiempo's

The Nike Tiempo football boot is known for its comfort. It is endorsed by players such as Sergio Ramos, Ronaldinho, Jérôme Boateng, Javier Hernández and Chris Smalling as well as several others.[2] This boot comes in plain and original colors, however it can be personalised through the use of NIKEiD. It comes in 4 different soles - FG - firm ground, SG - soft ground, AG - artificial grass and IC - indoor. The more expensive the shoe is the better the material is and more durability it has.[3]

The Nike Tiempos also come in Elite versions. Similar to other cleats in the Elite series, (T90, CTR, SUPERFLY) the chassis of the Legend Elite is made of carbon fiber to reduce weight. The Elite version of the Legend III instead used a new material called Kanga-Lite. Kanga-Lite is a water-resistant synthetic material that mimics the supreme ball feel and touch of kangaroo leather while maintaining its performance in all conditions. The first Elite version was released in Metallic Mach/Purple/Total Orange exclusively for the 2010 World Cup in South Africa.[3]

Subsequently the Tiempo has been released under the 10R (Ronaldinho), Ronaldinho has his own version called: Ronaldinho Dois.[3]

On 1 July 2010, The Nike Tiempo Legend III was released, in two colorways, the first being Black/White/Volt and the second being Metallic White/Chilling Red. Subsequent colorways include White/Seaweed/Sport Red, Pearl/Black/Team Orange, White/Black/Del Sol, Black/White/Gold and Metallic Mach/Purple/Total Orange (This colorway is only available in the Elite versions of the Nike Tiempo).[3]

Nike Tiempo IV Elite White/Gold/Volt Colorway

The launch of the Tiempo Legend IV on 1 July 2011,[4] marked a change in Nike's management of the Tiempo line, introducing an 'Elite' level boot at the time of launch (rather than part way through the boot's lifespan, as with the Legend III).[4]

Whilst the Tiempo Legend IV received several notable updates, including a synthetic 'KangaLite' Leather midfoot and heel to improve stability and the removal of the classic Tiempo tongue[4] - Nike's marketing surrounding the line focused on the Tiempo Legend IV Elite.[5] Featuring Flywire similar to that on the Superfly III, full Carbon Fibre-chassis and 'Premium' Kangaroo leather, the Tiempo Legend IV Elite was Nike's lead boot for Autumn 2011.

Launching in Black/White/Total Orange, the Tiempo Legend IV Elite was the most expensive Tiempo ever, costing £275 (over US$315).[5]

The Nike Tiempo Legend V was launched in December 2013 in Desert Sand/Atomic Orange/Black. This updated version of the Tiempo is 0.8 ounces lighter than its predecessor. Nike's ACC (All Conditions Control) and Hypershield technologies are designed to reduce water uptake, a common problem with natural leather boots.[6]


Shinguards

Nike Tiempo's Shinguards are made out of polypropylene shell for comfortable and durable protection. They have straps for secure and adjustable fit.

Clothing

100% polyester Nike Tiempo's Shorts are made with an elastic waist and an innerdraw cord which makes the fit even better.

100% polyester Nike Tiempo's Shirts are made with a crewneck contract collar.

References

  1. ↑ 1.0 1.1 Nike Tiempo. (n.d.). in SoccerBible. Retrieved April 10, 2011, from Nike Tiempo 94 Football Boots. soccerbible.com.
  2. ↑ Nike Soccer Players. (n.d.). in Nike.com. Retrieved May 2, 2011, from http://www.nike.com/nikefootball/players/?locale=en_US
  3. ↑ 3.0 3.1 3.2 3.3 Soccer Nike Tiempo. (n.d.). in Soccer.com. Retrieved April 6, 2011, from http://www.soccer.com/Navigation.process?Ne=21&Srp=24&N=4294959028+4294960428
  4. ↑ 4.0 4.1 4.2 "Tiempo Legend IV". Footy-Boots.com. Retrieved 9 June 2011.
  5. ↑ 5.0 5.1 "Nike Tiempo Legend IV Elite". Footy-Boots.com. Retrieved 9 June 2011.
  6. ↑ Reid, Chris. "The Legend Continues: Nike Tiempo Legend V". SOCCER.COM. Retrieved 9 January 2014.

See also