Nicolas De Santis

Nicolas De Santis
Born 18 March 1966
Madrid, Spain
Citizenship Italian
Occupation Internet Entrepreneur
Known for Opodo and beenz.com
Title President of Gold Mercury International
Parent(s) Eduardo De Santis and Maria Cuadra
Website
http://www.nicolasdesantis.com

Nicolas De Santis (born 18 March 1966, in Madrid, Spain) is an internet entrepreneur. In 2004 he became the President & Secretary General of Gold Mercury International, the global foresight think tank and global governance award organisation founded in 1961.[1][2] Nicolas De Santis is the son of Spanish actress Maria Cuadra and film producer Eduardo De Santis.[3][4]

Internet Entrepreneur

De Santis is an early internet entrepreneur. He was the marketing director and co-founder of European online travel portal Opodo,[5] a position which he left in 2003.[6]

Nicolas was recruited by Spencer Stuart from beenz.com in 2001 to become the Chief Marketing Officer of Opodo, the European travel portal originally co-owned with 9 European airlines including British Airways, Air France, Alitalia, Iberia, KLM, Lufthansa, Aer Lingus, Austrian Airlines and Finnair.[7] Opodo was the European version of Orbitz, the American travel website owned by various American airlines. In 2008, Opodo's turnover reached €1.3 billion in gross sales.[8]

His previous internet venture was beenz.com (the first virtual internet currency) where he had the role of Chief Marketing Officer.[9] De Santis invested in and joined beenz.com in 1999 as one of the founding team members.[10] His role was to head global marketing as Chief Marketing Officer, and developed the brand into the first global digital currency. De Santis helped to raise $100 million[11] from several high profile investors including Carlo de Benedetti (Espresso/La Repubblica Group) and François Pinault, holding company Artemis.[12] Beenz was sold in 2001 to the US Carlson Marketing Group.[13] De Santis launched the beenz.com brand in UK, USA, France, Japan, Singapore, Italy, Korea, Australia and China.

Captain Euro

In the 1990s, De Santis worked for the European Union under President Enrique Baron Crespo [14] where he advised on issues relating to European identity and the launch of the Euro currency.

As part of the launch of the Euro currency he developed and launched the controversial Captain Euro, Europe’s superhero, designed to analyse the perceptions and emotions of Europeans regarding federalism and European identity, and appeal to the people.[15] It aimed to appeal to the European youth, and espouse the virtues of integration.[16]

Captain Euro strongly divided public opinion, with some finding it to have anti-semetic undertones and ineffective.[17] De Santis defended against claims of anti-semitism, saying that his father was tortured by the Nazis during World War II.[15]

Brand EU Centre

In 2013, De Santis launched the Brand EU Centre, an independent, pro-EU initiative to improve the management of the European Union brand.[18] The Centre has been launched with the support of former European Parliament President Enrique Baron Crespo and American Investor Todd Ruppert.[19]

Background

De Santis started his career at Landor Associates (now WPP Group) where his father was a partner.[3] As a strategy advisor, Nicolas has created strategies and visions for governments, academic institutions, global brands, and technology start-ups, such as: British Airways, Opodo, Morgan Stanley, Iberdrola, Garanti Bank, Coca Cola, PRISA and the European Union (see Captain Euro), among others.[4]

External links

References

  1. ↑ Nicolas De Santis, Shares Magazine, 13 Feb 2014. "Firms need a corporate vision". http://www.sharesmagazine.co.uk/articles/anticipatory-governance-and-corporate-vision#.VAXxTmOTJRy. Retrieved 2 September 2014.
  2. ↑ L. Javier Noriega, Cinco Dias, 1 December 2010. "La marca PRISA comunica globalización y pluralismo". http://cincodias.com/cincodias/2010/12/01/empresas/1291214393_850215.html. Retrieved 2 September 2014.
  3. ↑ 3.0 3.1 Ravi Chandiramani, Marketing Magazine, 13 September 2001. "PROFILE: Travel companion - Nicolas De Santis, Marketing director, Opodo". http://www.marketingmagazine.co.uk/article/77108/profile-travel-companion---nicolas-de-santis-marketing-director-opodo. Retrieved 2nd September 2014.
  4. ↑ 4.0 4.1 Ramón Muñoz, El Pais, 12 December 2010. "La nueva marca de PRISA transmite emoción". http://elpais.com/diario/2010/12/12/negocio/1292162609_850215.html. Retrieved 2nd September 2014.
  5. ↑ BBC News, 26 June 2001. "Euro airlines plan online travel site". http://news.bbc.co.uk/1/hi/business/1409455.stm. Retrieved 2nd September 2014.
  6. ↑ Brand Republic, 1 February 2003. Top Opodo marketer exits for brand shop. http://www.brandrepublic.com/News/168096/. Retrieved 2nd September 2014.
  7. ↑ Florence Santrot, Journal Du Net, June 28, 2001. "Interview: Nicolas De Santis". http://www.journaldunet.com/itws/it_desantis.shtml. Retrieved 3 September 2014.
  8. ↑ Opodo, 2009. "Opodo 2008 Results Announcement". http://www.opodo.co.uk/opodo/StrutsServlet/DisplayNewsStory?pageName=pressroom&OID=29112571. Retrieved 3 September 2014.
  9. ↑ Hans Kettwig and Stefan Becht, Heise Online, 15 December 1999. "Wir sind die Zentralbank des Internets". http://www.heise.de/tp/artikel/5/5590/1.html. Retrieved 3 September 2014.
  10. ↑ Lucy Barret, Marketing Week, 15 Feb 2001. "Beenz marketing chief to join online travel portal". http://www.marketingweek.co.uk/beenz-marketing-chief-to-join-online-travel-portal/2039642.article. Retrieved 3 September 2014.
  11. ↑ Finextra Technology News, 17 August 2001. "Chips are down for currency has-beenz". http://www.finextra.com/news/fullstory.aspx/fullstory.aspx?newsitemid=2848. Retrieved 3 September 2014.
  12. ↑ Tim Richardson, The Register, 16 September 1999. http://www.theregister.co.uk/1999/09/16/ellison_spills_over_beenz/. Retrieved 3 September 2014.
  13. ↑ Dean Tomasula, Direct Marketing News, October 5, 2011. "Carlson Marketing Group to Buy Beenz.com". http://www.dmnews.com/carlson-marketing-group-to-buy-beenzcom/article/74874/. Retrieved 3 September 2014.
  14. ↑ Grupo BCC International Speakers Bureau, 2014. "Speakers BCC Profile and Biography". http://www.grupobcc.com/speakers/speaker/nicolas_de_santis. Retrieved 2 September 2014.
  15. ↑ 15.0 15.1 Robert Frank, Wall Street Journal, 14 December 1998. "Captain Euro will teach children about the Euro, but Foes Abound". http://online.wsj.com/news/articles/SB913591261156420500. Retrieved 3 September 2014.
  16. ↑ Dan Glaister, The Guardian, 6 April 1999. "Die, Europhobe scum". http://www.theguardian.com/business/1999/apr/06/emu.theeuro. Retrieved 2 September 2014.
  17. ↑ András Simonyi, Huffington Post, 25 March 2013. "A Superhero's Soft Power Falls Flat (and Wastes an Opportunity)". http://www.huffingtonpost.com/andras-simonyi/a-superheros-soft-power-f_b_2947797.html. Retrieved 3 September 2014.
  18. ↑ Alice Tidey, CNBC, 19 May 2014. "The EU's Main Problem? Its brand!" http://www.cnbc.com/id/101667358. Retrieved 23 May 2014.
  19. ↑ Walter Oppenheimer, El Pais, 16 June 2014. “Europa tiene adversarios que prefieren que la UE se desmantele”. http://internacional.elpais.com/internacional/2014/06/16/actualidad/1402909943_570943.html. Retrieved 3 September 2014.