Next to Nothing (Rittz album)

Next to Nothing
Studio album by Rittz
Released September 9, 2014
Recorded 2013–2014
Genre Hip hop
Length 60:01
Label Strange Music
Producer The Avengerz, Best Kept Secret, Corbin King, Five Points Music Group, Lifted, Kato, Matic Lee, Reklis Beatz, Track Bangas, T. Stoner, Seven, WLPWR
Rittz chronology

The Life and Times of Jonny Valiant
(2013)
Next to Nothing
(2014)

Next to Nothing is the second studio album by American rapper Rittz. The album was released on September 9, 2014, by Strange Music.[1][2] The album features guest appearances from Twista, Yelawolf, Trae tha Truth, Mike Posner, B.o.B, Shawty Fatt, and Scar.

Background

In a June 2014, interview with AllHipHop, Rittz spoke about the album, saying:

I try to rap about real shit that happened in my life to get to this point. This next album that I got, I express a lot about my career and where I'm at. I just kept going with making the music that I make that hopefully pleases the fans. So I didn't change up anything. I just kind of stuck with my formula. I have a formula for picking out beats whether it was for the last album or this album, I start with picking out tracks and I just flow from the heart, whatever is on my mind. So I think I don't compromise my music that pleases my fans to make money or anything like that.[3]

Critical response

Professional ratings
Review scores
Source Rating
AllMusic [4]
HipHopDX [5]
XXL 4/5 (XL)[6]

Next to Nothing received positive reviews from music critics. Jay Balfour of HipHopDX said, "Rittz sounds at home over the more dynamic production on Next To Nothing, and certain songs are proof that he can stick to making an increasingly forgiving type of vibe music to good effect as well. At times when he slips into his impressive double-time for extended bursts and songs on end, the effect seems too isolated to sustain itself, even if the White Jesus emcee rightfully prides himself on rapping intelligibly at speed. It’s more than a trick, though Rittz does well when he steps outside of it. At times Next To Nothing is hard to cut off but there’s too many déjà vu moments and first-time misses to listen through comfortably at once. To a certain extent, that won’t hurt Rittz’s appeal or alienate him from fans. And at the same time, there’s enough to take away to become a new one as well."[5] Jeffrey Whaley of XXL said, "Whether you decide to play this album while riding around in your old school or on your music device, most would agree Rittz hits the mark with this album. With standout tracks like, “Crown Royal”, “Going Through Hell”, “Living A Dream” featuring Trae the Truth and “Bounce” featuring Twista, the album definitely has replay value and works sonically from beginning to end. With this being one of the better albums of 2014, Rittz has solidified himself a spot within the rap game for years to come."[6]

Commercial performance

The album debuted at number 14 on the Billboard 200 chart, with first-week sales of 21,627 copies in the United States.[7]

Track listing

No. TitleProducer(s) Length
1. "Intro"  Corbin King 1:56
2. "Explode"  Five Points Music Group 3:07
3. "Turn Down"  Lifted 4:11
4. "Crown Royal"  Seven 4:49
5. "Laf"  Matic Lee 3:32
6. "Bounce" (featuring Twista)Lifted 3:55
7. "Living a Dream" (featuring Trae tha Truth)Seven 3:38
8. "In My Zone" (featuring Mike Posner & B.o.B)Best Kept Secret 4:58
9. "Call 911"  The Avengerz 3:23
10. "Basket Case"  Reklis Beatz 4:39
11. "Profit" (featuring Yelawolf & Shawty Fatt)WLPWR 3:28
12. "Going Through Hell" (featuring Mike Posner)Best Kept Secret 4:00
13. "Wish You Could"  Seven 4:18
14. "Blow"  Kato 3:43
15. "White Rapper"  Track Bangas 3:38
16. "Turning Up the Bottle"  T. Stoner 4:02

Charts

Chart (2014) Peak
position
US Billboard 200[8] 14
US Top R&B/Hip-Hop Albums (Billboard)[9] 3
US Independent Albums (Billboard)[10] 5

References