New Breed (album)

New Breed
Studio album by Jay Park
Released Part 1: December 28, 2011
(South Korea)
Full album: February 7, 2012
(see release history)
Recorded 2010–2012
Genre K-pop, R&B, hip hop, soul music, dance-pop, acoustic music, electronic music
Length 55:10
Language Korean, English
Label SidusHQ, Universal Music
Producer Jung Hoon Tak (exec.), Jay Park (also exec.), Jeon Goon, Cha Cha Malone, Da Beatfreakz, Rob Knox, Dok2, LODEF
Jay Park chronology

Take A Deeper Look
(2011)		 New Breed
(2012)
Singles from New Breed
  1. "Girlfriend"
    Released: November 3, 2011
  2. "별 (Star)"
    Released: December 28, 2011
  3. "Know Your Name"
    Released: February 7, 2012

New Breed is the first Korean studio album by Korean-American singer, Jay Park. The album is divided in two parts, the first part being released as a digital EP on December 28, 2011[1] and the full album being released digitally on February 7, 2012.[2][3][4][5] The album was released in physical format by February 9, 2012.[4][6]

Background

Park began working on this album even before releasing his first mini-album Take A Deeper Look.[7] The songs produced by Cha Cha Malone were mostly done a year ago before the actual release of the album.[8] Park wrote about 30 songs in the last 2 years, and chose the best from those for his first full-length album.[9][10] Park chose the title "New Breed" for his first album as a pledge to do new music which he hasn't shown before.[9][10] He stated via Twitter that he planned to release it as a mini album composed of seven tracks in November.[11][12] At that time, he had also already finished mixing the title track for the mini-album.[13] However, it was finally decided to release it as a full-length album, divided in two parts.[14] Park revealed a short preview of "I Got Your Back" on Twitter with Jeon Goon, the songwriter and producer of Taeyang's "I Need A Girl" and Wheesung's "Fading Star" (Korean: 별이 지다; Revised Romanization: Byeori Jida) on November 30, 2011.[15] Park confirmed at many times via Twitter many collaborations with top hip hop Korean artists, including Dok2, The Quiett, Dynamic Duo,[16][17] Bizzy[18][19] and legend Korean hip hop artists Tiger JK & wife Tasha Reid.[20][21][22][23] Park revealed he worked with famous US producer Rob Knox from the Y's, who worked with top US artists like Justin Timberlake, Rihanna, Chris Brown, Britney Spears and Joe Jonas, for a song called "I Love You".[24][25] They already worked together through jTBC's audition program Made In U.[26][27] Park stated that they were around "4 or 5" tracks that he either "threw away or gave to someone else", and that due to announcing a release schedule ahead of time, he felt rushed and pressured to add the finishing touches to the album.[28]

Composition

Park took part in the writing and production of more than 80% of the album.[29][30][31] The title song, "Know Your Name", featuring Dok2, is a mix of hip hop, eurodance and pop music.[32] The album includes previous single "Girlfriend". Written and composed by Park, it's an R&B song with a sweet melody and lyrics about a man confessing his love for a woman.[33] Park continued to work with fellow AOM crew mate Cha Cha Malone for 4 tracks in this album : "Up And Down", "Go", "Come On Over" (Korean: 놀러와; Revised Romanization: Nolleowa) and "Turn Off The Phone" (Korean: 전화기를 꺼놔; Revised Romanization: Jeonhwagireur Kkeonwa). While "Up And Down" is an upbeat R&B/hip-hop song,[34] the other ones fall in the genre of R&B. The album also includes Malone's previous track with Park from his first mini-album, "I Can't Be Without You" (Korean: 너 없이 안돼; Revised Romanization: Neo Eopsi Andwae), in acoustic version, with the guitar played by Johan. Park worked with famous US producer Rob Knox and James Fauntleroy from the Y's for the track "I Love You", featuring Dynamic Duo. The song is an electronic hip hop track, with a deep beat and addictive melody.[24][25] Park and Jeon Goon worked together for the song "I Got Your Back". It is described by music critic Noh Jun Young as "a trendy and groovy song with a good balance of a K-pop and American melody".[35] "Star" (Korean: 별; Revised Romanization: Byeol), the title track of the first part, was written and composed by Jeon Goon. The lyrics were reportedly written with the relationship between SE7EN and his girlfriend Park Han-byul in mind.[36] It is an R&B serenade with a 3/4 beat, with a slow jam feel.[37] New Breed also includes hip hop songs, with "AOM & 1llionaire", "Enjoy The Show", "Wasted" (Korean: 훅 갔어; Revised Romanization: Hug Gasseo) and "Clap". "Enjoy The Show" is described by music critic Noh Jun Young as a "macho, energetic hip-hop" song.[34] The song "Wasted" is rapped by Park as if he was drunk to give the song a realistic atmosphere, to deliver the feeling of drunkenness.[38][39]

Release and promotion

The first part of the album was released digitally on Korean digital music sites on December 28, 2011.[1] The standard edition of the album was released digitally on Korean digital music sites on February 7, 2012[2][3] along with Park's maxi single Take HD Special Maxi Album, while the physical album was released on February 9, 2012.[4][6] The deluxe edition of the album was released digitally worldwide on iTunes on February 7, 2012, including the acoustic, R&B and Electronic versions of Park's title song "Know Your Name" from Take HD Special Maxi Album and a digital booklet. The concept of the album cover, chosen by Park himself, was inspired by the tattoos of Canadian artist and fashion model Rick Genest a.k.a. Zombie Boy.[40][41][42] The cover features a portrait of Park in a black suit and heavy chains with half part of his face looking like a zombie, described as a Mexican "Day of the Dead" skull.[43] Park wanted to express two sides of himself by showing two different faces together : Jay Park as an ordinary person and Jay Park when performing on the stage.[10] On June 13, 2012, Park released the Japan edition of New Breed through Universal J. The Japan regular edition includes the English version of "I Love You" and acoustic version of "Know Your Name" as bonus tracks.

Singles

"Girlfriend" was released as the album's first single on November 3, 2011. It peaked at number 28 on the Gaon chart in South Korea.[44]
"별 (Star)" was released as the lead single of the first part on December 28, 2011. The song reached no. 1 on various Korean music sites while being on top of other music sites.[37][45] It peaked at number 17 on the Gaon chart in South Korea.[46]
"Know Your Name", featuring Dok2, was released as the album's title song on February 7, 2012. It peaked at number 14 on the Gaon chart in South Korea.[47] The single reached no. 1 on Mnet and Cyworld's music charts and ranked high on all other Korean online music charts upon its release.[48] Music critic Noh Jun Young complimented the song by saying : « Jay Park's "Know Your Name" should be "Know His Name". Listening to this song, I thought it is time to recognize him as a real musician now. He shows outstanding understanding of Hip Hop and Electronic Hip Hop genre among his contemporaries ».[48][49][50]

Music videos

The teaser for "별" ("Star"), the lead single of the first part, was released on December 21, 2011[51] and the music video on December 26, 2011[52] on Park's official YouTube account. The teaser for "Know Your Name", the title song, was released on February 2, 2012[53] and the music video on February 6, 2012.[54] A music video for the acoustic version was also released at the same time.[55] The choreographer for the music video of "별" ("Star") is Haw from Prepix.[56][57] Park's dancers in this music video are all from Prepix. The choreographers for the music video of "Know Your Name" are Andrew Baterina, Jackie Launtchang (both from SoReal Cru) and Haw (from Prepix).[54][58]

별 (Star)

The music video stars Park and actress Son Eun-seo.[59]
Park is singing in a wide living room with high ceilings, wide hallways and white curtains. Park is also seen dancing in the living room, as well as in a room with brick walls in a hip hop style outfit with a red baseball cap. The music video shows sweet and lovely moments of a couple while being together. After the first chorus, a break occurs, and Park drinks his coffee with the foam staying on his lips. Son then gets up from her seat to kiss him, re-acting the foam kiss from drama Secret Garden in a wide hallway, where Park is also seen dancing with dancers from Prepix.

Know Your Name

Park is seen in a narrow dark room, with flashing lights in the back. Dok2 then starts to rap, and as soon as he finishes his part, Park is seen dancing with Andrew Baterina (SoReal Cru) and Daniel Jerome (AOM). When the chorus starts, they dance with dancers from Prepix in a wide white empty set. After the chorus, Park is seen dancing with a girl in the dark room, with purple flashing lights. Park is then seen in a Michael Jackson-inspired outfit in a white set, and at the end of the chorus, he is seen with thousands clones of him.

Know Your Name (Acoustic Version)

The music video stars Park and actress Park Se-young.[60][61] The music video was released to promote KT's new smartphone, "Take HD". The music video starts with Park entering a coffee shop. He then calls a female waitress, played by Park Se-young, to order a drink, and immediately falls for her at first sight. Then, Park snaps a photo of her with his phone secretly, and then sits on a table next to her. He then begins to dream about her. In his dream, they walk together by the beach, holding their hands happily and share lovely moments together like a couple. The set then changes to a house where Park and Park Se-young play the piano together happily. Park is then seen serenading her and dancing alone in different parts of the house. They share a kiss near the end of the video. At the end of the video, Park Se-young finally wakes Park up, realizing he was sleeping and it was all a dream. However, pictures of them together at the beach in Park's dream are seen on the phone, making Park surprised and smiling.

New Breed (Intro)

This music video is featured around Park's iconic album cover, with make-up inspired by Rick Genest (Zombie Boy).[62] The music video shows Park rapping in front of the camera wearing a hoodie and a snapback. At the end of the music video, Park is shown having make-up applied to his face, and he scares his make-up stylists with a sudden movement, making them jump from his nearly-finished skull face. Park also includes a snippet of him singing his mellow, acoustic track, "I Can't Be Without You", causing laughs around the studio.

Track listing

Part 1[63]
No. TitleLyricsMusicMixing Length
1. "Star" (Korean: 별 Byeol)Jeon GoonJeon GoonOh Hyung Suk 3:13
2. "Enjoy The Show" (featuring Dok2 & The Quiett)Jay Park, Dok2, The QuiettDa BeatfreakzThe Quiett 3:47
3. "Up And Down" (featuring Dok2)Park, Dok2Cha Cha Malone, ParkCha Cha Malone 3:34
4. "I Got Your Back"  Park, Jeon GoonJeon Goon, ParkKim Kab Soo 3:35
5. "I Can't Be Without You" (Korean: 너 없이 안돼 Neo Eopsi Andwae)(Guitar By Johan)ParkCha Cha Malone, Park, JohanKim Kab Soo 3:25
Total length:
 17:34


Full album[64]
No. TitleLyricsMusicMixing Length
1. "New Breed" (Intro)Jay ParkJeon GoonThe Quiett 2:31
2. "Know Your Name" (featuring Dok2)Park, Dok2Da Beatfreakz, ParkDa Beatfreakz 4:02
3. "Girlfriend"  ParkDa Beatfreakz, ParkDa Beatfreakz 3:16
4. "Up And Down" (featuring Dok2)Park, Dok2Cha Cha Malone, ParkCha Cha Malone 3:36
5. "I Love You" (featuring Dynamic Duo)Dok2, Dynamic DuoRob Knox, James Fauntleroy IIRob Knox 4:29
6. "Go"  ParkCha Cha Malone, ParkCha Cha Malone 4:07
7. "I Got Your Back"  Park, Jeon GoonJeon Goon, ParkKim Kab Soo 3:36
8. "Star" (Korean: 별 Byeol)Jeon GoonJeon GoonOh Hyung Suk 3:14
9. "Come On Over" (Korean: 놀러와 Nolleowa)ParkCha Cha Malone, ParkCha Cha Malone 4:04
10. "Turn Off Your Phone" (Korean: 전화기를 꺼놔 Jeonhwagireur Kkeonwa)ParkCha Cha Malone, ParkCha Cha Malone 3:49
11. "I Can't Be Without You" (Korean: 너 없이 안돼 Neo Eopsi Andwae)(Acoustic version)ParkCha Cha Malone, Park, JohanKim Kab Soo 3:27
12. "AOM & 1llionaire" (featuring The Quiett & Dok2)Park, Dok2, The QuiettDok2Dok2 3:56
13. "Enjoy The Show" (featuring The Quiett & Dok2)Park, Dok2, The QuiettDa BeatfreakzThe Quiett 3:48
14. "Wasted" (Korean: 훅 갔어 Hug Gasseo)(featuring Bizzy)Park, BizzyLODEFThe Quiett 3:02
15. "Clap" (featuring Tiger JK & Tasha)Park, Tiger JK, TashaLODEFThe Quiett 4:13
Total length:
 55:10

Chart performance

The album reached number 1 twice on the Gaon Weekly album chart in South Korea,[69][70] and also reached number 1 on the Hanteo Weekly chart by selling more than 80,000 copies offline.[71][72][73]

The album has been ranked number 1 on the US iTunes R&B/Soul chart. It has also reached number 1 in Canada and Australia, number 2 in Japan and number 5 in France on the iTunes R&B/Soul chart in these countries.[31][74][75]

In the United States, the album peaked at number 4 on the Billboard World Albums chart[76] and at number 16 on the Billboard Heatseekers Albums[77] chart though no promotions were made there.

Album chart

Chart Peak
position
South Korea Gaon Weekly album chart[69][70] 1
South Korea Gaon Monthly album chart[78] 2
South Korea Hanteo Weekly album chart[72][73] 1
United States Billboard World Albums[76] 4
United States Billboard Heatseekers Albums[77] 16

Sales and certifications

Chart (2012) Amount
Hanteo physical sales[71][72] 90,481+

Single chart

Song Peak chart position
KOR
KOR
Gaon[79]		 KOR
Billboard[80]
"Girlfriend" 28[81] 23[82]
"Star" (Korean: 별) 17[83] 11[84]
"Know Your Name" 14[85] 9[86]

Release history

Country Date Format
South Korea December 28, 2011[1] Part 1 : Digital download
February 7, 2012[2][3][4] Full album : Digital download
February 9, 2012[4] Full album : CD
Worldwide February 7, 2012[4][5] Full album : Digital download
Japan June 13, 2012[87] Full album : CD, Digital download

References

  1. ↑ 1.0 1.1 1.2 박재범, 새 싱글 ‘별’ 공개 직후 음원차트 장악. Nate. December 28, 2011.
  2. ↑ 2.0 2.1 2.2 . SidusHQ Official Twitter. January 26, 2012.
  3. ↑ 3.0 3.1 3.2 Jay Park reveals cover jacket to "New Breed Part 2" to be released in early February. Koreaboo. January 27, 2012.
  4. ↑ 4.0 4.1 4.2 4.3 4.4 4.5 Jay Park - Know Your Name Teaser on YouTube. Jay Park Official YouTube Channel. February 1, 2012.
  5. ↑ 5.0 5.1 Jay Park Twitter. Jay Park Twitter. December 27, 2011.
  6. ↑ 6.0 6.1 Jay Park Releases First Official Album "New Breed". Soompi. February 6, 2012.
  7. ↑ Vogue Girl Interview. Jay Park Network. April 17, 2011.
  8. ↑ . Cha Cha Malone's Twitter. February 8, 2012.
  9. ↑ 9.0 9.1 박재범 "내 음악이 대중성 제로? 마음 열어달라"(인터뷰). StarNews. February 9, 2012.
  10. ↑ 10.0 10.1 10.2 Jay Park says, “My music lacks mass appeal? Please open up to me” (Interview). Korea.com. February 10, 2012.
  11. ↑ . Jay Park's Twitter. October 6, 2011.
  12. ↑ . Jay Park's Twitter. October 6, 2011.
  13. ↑ . Jay Park's Twitter. November 6, 2011.
  14. ↑ 박재범, 내년 초 첫 솔로 정규앨범 발매 ‘마무리 작업中’.Issue Daily via Naver. November 9, 2011.
  15. ↑ . Jay Park's Twitter. November 30, 2011.
  16. ↑ . Jay Park's Twitter. January 16, 2012.
  17. ↑ Jay Park confirms he’s working on a new track with Dynamic Duo. allkpop. January 16, 2012.
  18. ↑ . Jay Park's Twitter. January 22, 2012.
  19. ↑ Jay Park confirms upcoming collaboration with rapper Bizzy. allkpop. January 22, 2012.
  20. ↑ . Jay Park's Twitter. February 1, 2012.
  21. ↑ . Jay Park's Twitter. February 4, 2012.
  22. ↑ . Jay Park's Twitter. February 6, 2012.
  23. ↑ . Jay Park's Twitter. February 6, 2012.
  24. ↑ 24.0 24.1 Rob Knox Working with Jay Park on New Album "New Breed" . Soompi. January 30, 2012.
  25. ↑ 25.0 25.1 Jay Park teams up with American producer Rob Knox for a new song. allkpop. January 31, 2012.
  26. ↑ Park Turning Into a Producer… What Type of Singer Will Be Born?. Jay Park Official Website. November 4, 2011.
  27. ↑ Jay Park to help produce a new idol group. allkpop. November 4, 2012.
  28. ↑ "Episode 23 - Jay Park's First Australian Live Interview September 27th, 2012". podomatic. Retrieved 1 October 2012.
  29. ↑ Complete Transformation Into A Musician Jay Park’s First Full Album NEW BREED. Jay Park Official Website. February 28, 2012.
  30. ↑ '컴백' 박재범, 공개 동시 국내외 차트 석권 'JAY EFFECT'. TV Daily. February 8, 2012.
  31. ↑ 31.0 31.1 해외서도 통하는 박재범 美 아이튠즈 R&B소울 앨범차트 1위. Newsen. February 8, 2012.
  32. ↑ Jay Park Releases First Official Album "New Breed". Soompi. February 7, 2012.
  33. ↑ Jay Park will be releasing new single "Girlfriend" on November 3rd. Koreaboo. November 1, 2011.
  34. ↑ 34.0 34.1 New Breed Part 1 Review by njh. Jay Park Network. January 4, 2012.
  35. ↑ Cyworld Music “This Week’s Album” Trendy R&B and Hip-Hop’s Turning Point ’New Breed Part 1’. Jay Park Official Website. January 27, 2012.
  36. ↑ . Chosun. December 21, 2011.
  37. ↑ 37.0 37.1 New Single Album New Breed PART 1 Unveiled. Jay Park Official Website. December 8, 2011.
  38. ↑ SidusHQ responds to the controversy surrounding Jay Park’s new song, “Wasted”. allkpop. February 10, 2012.
  39. ↑ Jay Park's track "Wasted" raises the question among netizens: Was he drunk during the recording?. Koreaboo. February 10, 2012.
  40. ↑ . Jay Park Official Twitter. January 27, 2012.
  41. ↑ . Jay Park Official Twitter. January 27, 2012.
  42. ↑ . Jay Park Official Twitter. January 27, 2012.
  43. ↑ Jay Park reveals sharp jacket cover for ‘New Breed Part 2′. allkpop. January 26, 2012.
  44. ↑ "Gaon chart" (in Korean). Gaon. Retrieved 2011-10-30.. Gaon Chart.
  45. ↑ Jay Park is a “Star” on the music charts. Nate via allkpop. December 28, 2011.
  46. ↑ "Gaon chart" (in Korean). Gaon. Retrieved 2011-12-25.. Gaon Chart.
  47. ↑ "Gaon chart" (in Korean). Gaon. Retrieved 2012-02-05.. Gaon Chart.
  48. ↑ 48.0 48.1 Jay Park Reaches No.1 on U.S. iTunes R&B/Soul Chart. Soompi. February 8, 2012.
  49. ↑ Jay Park’s “Know Your Name” shows that it’s time to “Know His Name”. Korea.com. February 8, 2012.
  50. ↑ 박재범 - New Breed. Naver. February 7, 2012.
  51. ↑ Jay Park Star Teaser on YouTube. December 21, 2011.
  52. ↑ Jay Park Star Music Video on YouTube. December 26, 2011.
  53. ↑ Jay Park Know Your Name Teaser on YouTube. February 2, 2012.
  54. ↑ 54.0 54.1 Jay Park Know Your Name Music Video on YouTube. February 6, 2012.
  55. ↑ Jay Park Know Your Name (Acoustic Version Blue) Music Video on YouTube. February 6, 2012.
  56. ↑ Jay Park Rings in the New Year with New Breed, Part 1. MTV K. January 4, 2012.
  57. ↑ Up And Down & Star Practice Video on YouTube. January 1, 2012.
  58. ↑ Jay Park Know Your Name Practice Video on YouTube. February 12, 2012.
  59. ↑ 박재범 새 싱글 '별' 뮤비 공개, 손은서와 '거품키스'재연? (동영상). New Daily. December 28, 2012.
  60. ↑ 박세영, 박재범 `Know your name` MV서 첫눈에 반한 여주인공 등장. Hankyung. February 7, 2012.
  61. ↑ 화제의 신예 박세영, "박재범의 그녀"되다?. Yahoo. February 7, 2012.
  62. ↑ Jay Park, ‘NEW BREED’ Music Video Release!. jaypark.com. August 15, 2012.
  63. ↑ New Breed Part. 1 | Daum 뮤직 :: 언제 어디서나 Music on Daum. New Breed Part 1 on Daum Music.
  64. ↑ 1집 New Breed | Daum 뮤직 :: 언제 어디서나 Music on Daum. New Breed on Daum Music.
  65. ↑ iTunes - Music - New Breed (Deluxe Edition) by 박재범 Jay Park. New Breed (Deluxe Edition) on iTunes.
  66. ↑ [싱글] Take HD Special Maxi Album | Daum 뮤직 :: 언제 어디서나 Music on Daum. Daum Music.
  67. ↑ JAY PARK/ NEW BREED‐JAPAN EDITION‐【通常盤】【CD】【2012年6月13日発売】 | UNIVERSAL 韓国 STORE | UNIVERSAL MUSIC STORE. Universal Music Japan Store.
  68. ↑ JAY PARK/ NEW BREED‐JAPAN EDITION‐【初回限定盤】【CD】【+DVD】【2012年6月13日発売】 | UNIVERSAL 韓国 STORE | UNIVERSAL MUSIC STORE. Universal Music Japan Store.
  69. ↑ 69.0 69.1 "Gaon Weekly album chart" (in Korean). Gaon. Retrieved 2012-02-11.
  70. ↑ 70.0 70.1 "Gaon Weekly album chart" (in Korean). Gaon. Retrieved 2012-02-25.
  71. ↑ 71.0 71.1 Jay Park’s "New Breed" Tops Hanteo Charts. Soompi. February 29, 2012.
  72. ↑ 72.0 72.1 72.2 박재범 1위, 10일 만에 8만장 판매 '한터 주간차트 올킬'. TV Report via Nate. February 29, 2012.
  73. ↑ 73.0 73.1 박재범 'NEW BREED', 한터차트 주간 1위 '우뚝'. Etoday. February 29, 2012.
  74. ↑ 박재범, 새 앨범으로 美아이튠즈 R&B 1위. OSEN. February 8, 2012.
  75. ↑ Jay Park's 'New Breed' album cops No. 1 in charts. Manila Bulletin. February 8, 2012.
  76. ↑ 76.0 76.1
  77. ↑ 77.0 77.1
  78. ↑ "Gaon chart" (in Korean). Gaon. Retrieved February 2012.. Gaon Chart.
  79. ↑ Gaon Chart
  80. ↑ Billboard K-Pop Hot 100
  81. ↑ "Gaon Chart" (in Korean). Gaon. Retrieved 2011-10-30.
  82. ↑ "K-Pop Billboard Chart" (in Korean). Billboard Korea. Retrieved 2011-11-09.
  83. ↑ "Gaon Chart" (in Korean). Gaon. Retrieved 2011-12-25.
  84. ↑ "K-Pop Billboard Chart" (in Korean). Billboard Korea. Retrieved 2012-01-04.
  85. ↑ "Gaon Chart" (in Korean). Gaon. Retrieved 2012-02-11.
  86. ↑ "K-Pop Billboard Chart" (in Korean). Billboard Korea. Retrieved 2012-02-22.
  87. ↑ Jay Park - UNIVERSAL MUSIC JAPAN. Jay Park Universal Music Japan Website.

External links