Nature Republic

Nature Republic
Headquarters Seoul, South Korea
Area served
 Worldwide
Products Skincare
Website https://www.naturerepublic.com

Nature Republic (Hangul: 네이처리퍼블릭) is a South Korean cosmetics brand.[1]

Created in March 2009, Nature Republic is a cosmetics brand that utilizes natural ingredients for their products.[2] The brand's philosophy is 'A Sense of the Beginning'.[3]

History

Nature Republic opened its first store in March 2009.

By 2010, Nature Republic has opened stores in Taiwan, Singapore, Thailand and Malaysia.[4]

In 2011, Nature Republic opened its first store in Cambodia.[5]

Nature Republic launched its first store in the Philippines on November 13, 2012.[6]

Spokespersons and models

Rain became an endorser of Nature Republic in 2009.[7]

On September 13, 2010, JYJ became the new endorsers of the brand after signing a one year contract with Nature Republic. The company plans to use their strong influence in Asia by enacting “differentiated marketing strategies”, targeting not only domestic customers, but also foreign customers as well.[8]

In 2011, KARA's Gyuri, Hara and Jiyoung were selected as Nature Republic's new models.[9] Jang Keun-suk also became an endorser of the brand in the same year.

In August 2013, it was announced that Girls' Generation's Taeyeon and EXO signed a 2-year endorsement deal with Nature Republic.[10]

References

  1. ↑ "Nature Republic" (in Korean). naturerepublic. Retrieved 2013-10-30.
  2. ↑ "Nature Republic". visitkorea.or.kr. Retrieved 2013-10-30.
  3. ↑ http://www.naturerepublic.com/eng/nature/brand-concept.jsp
  4. ↑ "Nature Republic boosts entry into cosmetic industry with fifth store". theborneopost.com. Retrieved 2013-10-30.
  5. ↑ "Nature Republic to open 6th and 7th store in Cambodia". bntnews.co.uk. Retrieved 2013-11-05.
  6. ↑ "Nature Republic is in the Philippines". philstar.com. Retrieved 2013-10-30.
  7. ↑ "Rain's "Nature Republic" CF released". allkpop. Retrieved 2013-10-30.
  8. ↑ "JYJ seals a 1 year contract with Nature Republic". allkpop. Retrieved 2013-11-07.
  9. ↑ "KARA's latest 'Nature Republic' CF revealed". allkpop. Retrieved 2013-10-30.
  10. ↑ "Taeyeon and EXO score a 2-year endorsement deal with cosmetics brand 'Nature Republic'". allkpop. Retrieved 2013-10-30.

External links