Nature's Variety
 | |
| Industry | Pet food |
|---|---|
| Headquarters | St. Louis, Missouri Lincoln, Nebraska |
| Products | Dog food, cat food, grain-free pet food, raw pet food |
| Slogan | Empowering people to transform the lives of pets.® |
| Website | Nature's Variety Site |
Nature’s Variety is a privately held company with manufacturing facilities in Lincoln, Nebraska and headquartered in St. Louis, Missouri specializing in natural, grain-free and holistic pet food for dogs and cats. Nature’s Variety specializes in so-called "holistic pet food" ranging from dry kibble, to canned, to raw and grain-free products. Nature's Variety is an independent company backed by the investment firm Catterton Partners.
Brands
Nature's Variety owns and manages the Instinct, Prairie and Sweet Spots brands.
Instinct is a full line of grain-free and gluten-free foods for dogs and cats available in a variety of forms and flavors.[1]
Prairie is a line of canned and kibble dog and cat food that utilizes meat as the first ingredient, whole grains and fruits and vegetables.
Food Safety
Nature's Variety utilizes a food safety protocol called High Pressure Processing (HPP) or Pascalization in its raw diets. HPP is a process that kills pathogenic bacteria through high-pressure, water-based technology.[2]