National Educational Television

National Educational Television

The 1966-1968 "flame" logo.
Type	Defunct Broadcast television network
Country	United States
Founded	November 4, 1952
Broadcast area	United States and Canada
Owner	Ford Foundation (1954–1970) Corporation for Public Broadcasting (1967–1970)
Launch date	May 16, 1954 (1954-05-16) (as a network)
Dissolved	October 4, 1970 (1970-10-04)

The color NET logo was incorporated into a model building at the beginning and end of Mister Rogers' Neighborhood from November 10, 1969 to October 2, 1970.

National Educational Television (NET) was an American educational broadcast television network that was owned by the Ford Foundation and later co-owned by the Corporation for Public Broadcasting. Operating from May 16, 1954, to October 4, 1970, it was replaced on October 5, 1970, by its direct successor, the Public Broadcasting Service (PBS), which continues in operation to this day and has memberships with many television stations that were formerly part of NET.

History

The network was founded as the Educational Television and Radio Center (ETRC) in November 1952 by a grant from the Ford Foundation's Fund for Adult Education. It was originally a limited service for exchanging and distributing educational television programs produced by local television stations to other stations; it did not produce any material by itself.^[1]

In the spring of 1954, ETRC moved its operations to Ann Arbor, Michigan, and on May 16 of that year it began operating as a "network". It put together a daily five-hour package of television programs, distributing them primarily on kinescope film to the affiliated stations by mail.^[2] The programming was noted for treating subjects in depth, including hour-long interviews with people of literary and historical importance. The programming was also noted for being dry and academic, with little consideration given to entertainment value, a marked contrast to commercial television. Many of the shows were designed as adult education, and ETRC was nicknamed the "University of the Air".^[3]

The center's headquarters moved from Ann Arbor to New York City in 1958, and the organization became known as the National Educational Television and Radio Center (NETRC).^[1] The center became more aggressive at this time, aiming to ascend to the role of the U.S.' fourth television network. Among its efforts, the network began importing programs from the BBC into the United States. It increased its programming output to ten hours a week.^[1]

The organization changed tack again in November 1963. It renamed itself National Educational Television, and spun off its radio assets. Under the centerpiece program NET Journal, NET began to air controversial, hard-hitting documentaries that explored numerous social issues of the day such as poverty and racism. While praised by critics, many affiliates, especially those in politically and culturally conservative markets, objected to the perceived liberal slant of the programming.^[4]

In 1966, NET's viability came into question when the Ford Foundation decided to begin withdrawing financial support because of NET's continual need for additional funding. In the meantime, the affiliated stations tried to keep the network alive by developing reliable sources of revenue. The U.S. government intervened and created the Corporation for Public Broadcasting in 1967 to fund the network for the time being. However, the CPB's intent was to create its own public broadcasting network. The CPB embarked on that course of action because many NET affiliates were alienated by the programming that the network offered. These affiliates further felt that NET's simultaneous production and distribution of programming constituted a conflict of interest.

Replacement by PBS

One of NET's last identifiers calling it "National Educational Television", from 1966. When the logo was later colorized, NET simply began calling itself "the public television network" and stopped using the wordmarkings seen here.

The Public Broadcasting Service (PBS) first began operations in 1969, with NET continuing to produce several programs. However, NET's refusal to stop airing the critically praised but controversial documentaries led to the decision of both Ford and the CPB to shut the network down. In early 1970, both threatened to cut their funding unless NET merged its operations with Newark, New Jersey public television station WNDT-TV (this did not, however, end the production and distribution of hard-hitting documentaries on public television, since PBS itself continues to distribute and CPB continues to help fund series including Frontline, POV and Independent Lens to this day).

On October 5, 1970, PBS officially began broadcasting after NET and WNDT-TV completed their merger. NET ceased to operate as a separate network from that point, although some NET-branded programming, such as NET Journal, remained part of the PBS schedule for another couple of years before the brand was finally retired. WNDT's call sign was changed to WNET shortly afterward. Some programs that began their runs on NET, such as Sesame Street, continue to air on PBS today.

The NET acronym has since been revived twice: first in 1993 to 1997 as National Empowerment Television (later known as "America's Voice"), a cable channel that aired news and talk programming catering to a conservative (especially paleoconservative) audience; and in 2005, when Nebraska ETV and Nebraska Public Radio were united under a single name, Nebraska Educational Telecommunications. In addition, the Japanese national television network TV Asahi was known as NET (Nihon Educational Television) from its inception until 1977.

See also

• PBS idents (includes IDs for NET)
• Public Broadcasting Laboratory
• List of United States television networks

References

External links

• National Education Television Center on The Museum of Broadcast Communications

• Carolyn N. Brooks (29 November 2007). "National Educational Television Center (NET)". Museum of Broadcast Communications. Retrieved 2008-12-30.