Nardo's Natural

Nardo's Natural is a family owned organic skin care company headquartered in Clearwater, Florida.

History

Nardo's Natural (pronounced nar·dohs nat·u·ral) was founded by four brother's Kyle, Danny, Keith (KJ, deceased), and DJ Mastronardo. They concocted the first jar of lotion in their parents kitchen and registered the business in April 2009. On March 9, 2012, the Nardo's Natural brothers appeared on ABC's reality television show Shark Tank[1] and partnered with real estate mogul Barbara Corcoran.[2] The following month in April 2012, Nardo's Natural released Nardo's Natural Muscle Rub and partnered with Major League Baseball pitcher David Price [3] and signed an endorsement deal. Following the athletic ratification, the Tampa Bay Rays faced the New York Mets and the Nardo's Natural brothers were invited to throw the ceremonial first pitch to David Price. Soon after, May 17, 2012, Nardo's Natural organic skin care products were featured on Good Morning America.[4] Tory Johnson selected the Nardo's Natural brand for an exclusive segment on GMA's Steals & Deals. The segment trafficked over one million hits to Nardo's Natural website, a pivotal moment for the company.

Business

Nardo's beauty products are distributed to spas, salons, hotels & resorts. Nardo's products are used by Spa Professionals (Licensed Massage Therapists and Estheticians) during spa treatments. The Nardo's Natural line is also available in shops. Their first account was The Don CeSar, A Loews Hotel in St. Pete Beach, Florida. Nardo's Natural expanded business to the Vinoy® Renaissance Resort & Golf Club (Marriott Hotels & Resorts), Longboat Key Club & Resort.

Environment

Nardo's Natural promotes a Paraben Free, Sulfate Free and Cruelty-free skin care line. Their products are allegedly acquired through sustainable environments that practice better business methods and quality control standards. The gluten free & vegan products are formulated from botanical extracts. Some aromas are claimed to be derived from the zest of fresh fruits and/or flowers. Nardo's Natural uses organic preservatives contributed by environmental surroundings in mother nature.

References

  1. ↑ ABC Programming, SHARK TANK "Episode 5" http://abc.go.com/shows/shark-tank/entrepreneurs
  2. ↑ Barbara Corcran, INC. "Partnering with Nardo's Natural" http://barbaracorcoran.com/shark-tank-on-abc/
  3. ↑ Silverstein, Andrew "AVEO Group Scores Nardo's Natural a Deal with the Ray's David Price" 813 Area Connection. http://www.813area.com/news/aveo-group-scores-nardos-natural-a-deal-with-rays-david-price.html
  4. ↑ ABC Programming, GOOD MORNING AMERICA "DEALS & STEALS" http://abcnews.go.com/GMA/video/gma-deals-steals-shark-tank-edition-16367310

Further reading