NVPI

The NVPI (Nederlandse Vereniging van Producenten en Importeurs van beeld - en geluidsdragers) (English: The Dutch Association of Producers and Importers of image - and sound carriers) is the Dutch tradeassociation of the entertainment industry. The NVPI represents most of the Dutch record companies, video distributors and game-software distributors.^[1]

History

The NVPI is found in 1973 as a representative of the record companies in the Netherlands. In 1983 video film distributors were included in the association and in 1996 the producers of entertainment software. Every division has got its own board. The three divisions form a federation. The NVPI represents both major and small independent producers. The (board) structure guarantees influence by every included company.

The NVPI represents (looked at the total volume of trade) approximately 85% of the record companies, 80% of the video film companies and 50% of the entertainment software. NVPI is included with the international organization IFPI (International Federation of the Phonographic Industry), IVF (International Video Federation) and the ISFE (Interactive Software Federation Europe).^[1]

Core branches

The core branches of NVPI are:^[1]

Lobbying
Announcements to the press and others
Market investigation
Representation in consultative bodies
Distribution of Home copying compensation to audio producers
Cultural/social activities
Information to its members

Certifications

NVPI gives certifications to albums, singles, games and DVD of both music recordings and movies. These are the sales figures you need to cross, as an artist, games producer or movie director, to get a certification:

Music

Gold:^[2]
- Singles – 10,000 sold
- Album (popular music) – 25,000 sold
- Album (classical/jazz/world music) – 10,000 sold

Platinum:^[2]
- Singles – 20,000 sold
- Album (popular music) – 50,000 sold
- Album (classical/jazz/world music) – 20,000 sold

Video

Video sales
- Gold: 50,000 sold^[2]
- Platinum: 100,000 sold^[2]

Rented video
- Gold: realized total volume of euro 136.134,-^[2]
- Platinum: realized total volume of euro 226.890,-^[2]

Music DVD
- Gold: 40,000 sold^[2]
- Platinum: 80,000 sold^[2]

Games

Games
- Gold: 40,000 sold^[2]
- Platinum: 80,000 sold^[2]

Non-games
- Gold: 7,500 units^[2]
- Platinum: 15,000 units^[2]

Certification award levels (Timeline)

In Netherlands, certifications for music recordings began in 1978. Separate scales are used for music in the classical, jazz and world music genre.

Popular albums^[3]

Certification	Before January 1, 2000	Before January 1, 2006	Before January 1, 2008	Before June 1, 2009	Before July 1, 2014	Since July 1, 2014^[4]
Gold	50,000	40,000	35,000	30,000	25,000	20,000
Platinum	100,000	80,000	70,000	60,000	50,000	40,000

Classical albums^[3]

Certification	Before January 1, 2008	Since January 1, 2008
Gold	15,000	10,000
Platinum	25,000	20,000

Singles^[3]

Certification	Before January 1, 1984	Before January 1, 1992	Before January 1, 2000	Before January 1, 2008	Before June 1, 2009	Before July 1, 2014	Since July 1, 2014^[4]
Gold	100,000	75,000	50,000	40,000	25,000	10,000	15,000
Platinum	150,000	100,000	75,000	60,000	50,000	20,000	30,000

DVDs^[3]

Certification	Before January 1, 2008	Before July 1, 2011	Since July 1, 2011^[5]^[6]
Gold	40,000	30,000	25,000
Platinum	80,000	60,000	50,000

Charts

NVPI works with two different chart organizations in the Netherlands. Those are the Dutch Top 40 (a weekly singles chart including downloads, single sales and radio airplay) and Megacharts (weekly charts of the Album top 100, Megachart Top 50 (singles), DVD music chart and several others).