NDTV Good Times

NDTV Good Times
Launched September 7, 2007
Owned by NDTV
Picture format 4:3 (576i, SDTV)
Country India
Language English
Sister channel(s) NDTV India
NDTV 24x7
NDTV Profit
Website
Availability
Satellite
Airtel digital TV (India) Channel 326
Tata Sky (India) Channel 219
Dish Network (USA) Channel 724
Dialog TV
(Sri Lanka)		 Channel 35
Cable
Rogers Cable (Canada) Channel 695
Virgin Media (UK) Channel 829
StarHub TV (Singapore) Channel 161
IPTV
Bell Fibe TV (Canada) Channel 800
MY.T Watch (Mauritius) Channel no. varies
Peo TV (Sri Lanka) Channel no 81

NDTV Good Times is the flagship channel of NDTV Lifestyle, which is owned by New Delhi Television.

Launched in September 2007, NDTV Good Times quickly became India's top-ranked English-language lifestyle television channel - rapidly drawing in its target audience of socially upbeat, well-travelled, cosmopolitan viewers who want to live in style, admire fashion, are adventurous about food and travel and want more out of every moment in life with both back-packing and high flying budgets. NDTV Good Times presented fresh, original programming that gave its viewers mantras on how to enjoy food both highway and Michelin star, find good health through salsa and yoga, fashion on ramps both Indian and global and how to relish travel and luxury from both far and near. The line-up of shows covered every aspect of the lifestyle genre to portray and cater to an increasingly global India.

With the maturing lifestyle space in India at an inflection point, and as pioneers in that space, NDTV Good Times redefined the lifestyle entertainment category codes once again in 2013 by revamping not just its looks but also its programming. In a nutshell, India's oldest lifestyle channel is now it’s youngest. Not just in looks, but even in attitude. NDTV Good Times is about lifestyle programs, content and experiences that excite, encourage and incite the Indian youth to live young and live an awesome life on the edge. It presents interesting food, fashion, travel and destination ideas in a language the young and adventurous Indians can enjoy vicariously and learn to do in real life as they live it up and push the limits. The programming of the channel is now more impulsive, interactive and action oriented with a younger and edgier attitude. The new logo, icons, indents and a vibrant and dynamic colour palette are a testament to the channels’ continuing evolution as India’s premier lifestyle entertainment destination.

The channel's tag-line is #LiveYoung #LiveIndian, the only socially integrated tagline in India, which integrates and recognizes social media as a part of the channels’ DNA. It exhorts the NDTV Good Times viewers to live young and be proud of being an Indian; it’s a call to action, it exemplifies what the brand stands for and what it asks of its viewers and consumers. With LiveYoung LiveIndian as the mantra, the channel stays in tune with viewers throughout the week with their dedicated categories such as; ‘Good Night with Good Times’, ‘Good Food with Good Times’, and ‘Good Travel with Good Times.

Shows

Anchors


Awards

NDTV Good Times has won several programming awards at the Indian Television Academy Awards, Indian Telly Awards & World Media Festival for key shows & interstitials like Highway On My Plate, No Big Deal and Making of the Kingfisher Calendar. Judged as the 'Best Fashion & Lifestyle Channel' at the ITA (Indian Television Academy) Awards for two consecutive years. NDTV Good Times is beamed directly across international markets such as US, Singapore, Sri Lanka, Mauritius and Maldives. The Channel is present across all major analogue cable markets & all six DTH platforms in India.

See also

External links