Mustard TV
| Mustard TV | |
|---|---|
| Launched | March 2014 |
| Owned by | Archant Community Media Ltd |
| Headquarters | Prospect House, Rouen Road, Norwich, NR1 1RE |
| Website | www.mustardtv.co.uk |
Availability | |
| Terrestrial | |
| Freeview | Channel 688 |
Mustard TV is a local television station based in Norwich. It broadcasts to over 400,000 people, covering Norwich and much of Norfolk reaching Cromer in the North of the County, Dereham to the West and parts of South Norfolk and North Suffolk Mustard TV started broadcasting on Freeview channel 8 on March 24, 2014, and was the second local TV station to launch in the UK. It offers a programme catch up service on its website and plans to launch on Virgin Media, channel 159 before the end of 2014. Freeview channel 688 24 March 2015
History
In May 2012, media regulator Ofcom extended the invitation for local operators in cities across the United Kingdom to operate a new local television service in their area.
In September 2012 Ofcom announced that Mustard TV had won the licence to operate the local TV service[1] for the Norwich area to be broadcast on Channel 8. It is set to become one of nineteen new stations to launch across the country in 2014.[2]
Mustard TV Ltd is a wholly owned subsidiary of regional media group Archant, which publishes newspapers and magazines across the UK. Fiona Ryder is Managing Director of Mustard TV, appointed by Archant to build the station after winning the bid in September 2012.[3]
Programming
Mustard TV broadcasts a wide range of local programming with news, current affairs, entertainment, culture, sports, property and cookery among its key programming strands.[4]
The station broadcasts 90 minutes of local news from Mustard TV’s Norwich studio every week day evening. The Mustard Show is a nightly magazine show on local life, culture, arts and human interest stories is one of its flagship programmes, airing at 6.15 pm every evening during the week and hosted by former NCFC football player Darren Eadie and Future Radio presenter Beth Davison.
The station is working with regional production companies on new programming ideas and has close links with Norwich University of the Arts and Norwich City College
Studios
Mustard TV and its studios are based at, Prospect House, Rouen Road in Norwich in Archant’s headquarters.
Mustard TV’s broadcast journalists and producers operate from studios inside the building
References
- ↑ Ofcom (6 February 2013). "Licensing Local Television - Statement". Ofcom. Retrieved 6 February 2013.
- ↑ Ofcom (1 March 2013). "Ofcom awards second set of local TV licences". Ofcom. Retrieved 1 March 2013.
- ↑ BBC News (24 March 2014). "Norwich local TV Service launches on Freeview". BBC News. Retrieved 24 March 2014.
- ↑ Parr, Jonathan (14 November 2014). "Is local television working?". Royal Television Society. Retrieved 14 November 2014.