Muslim Television Ahmadiyya International

MTA International
Industry Broadcasting
Founded January 1994
Headquarters London, United Kingdom
Area served
 Worldwide
Key people
 Hardhat Mirza Masroor Ahmad,
Services Television & Online
Website www.mta.tv

Muslim Television Ahmadiyya (MTA) is the global satellite TV network consisting of 4 international channels run and funded by the Ahmadiyya Muslim Community. The first channel, MTA 1 was officially launched on 1 January 1994. Earlier, in 1992 the station started its digital service and in the UK it was available on Sky (Channel 787) network as a free channel. Initially it was named AMP or Ahmadiyya Muslim Presentation. The name was afterwards changed to Muslim Television Ahmadiyya or MTA International and then to MTA1 (MTA Al-Ula). The channel was established by Mirza Tahir Ahmad. It became the First International Muslim channel to broadcast a host of Islamic programming.

The MTA is not only a new television channel for the Muslim community but has become the main source of media for the Ahmadiyya Muslim community all across the world. Many of the Islamic educators believe that using new technology is very beneficial for out-reaching purposes and spreading awareness about Islam to different societies. Thus there is a paradigm shift from using scriptures and books to technology and these new technological advancements are not created just for communication or education, but also to stimulate the human mind. Muslims from all across the world can participate in countless broadcasts ranging from lectures, Educational segments, and Question/Answer Sessions. MTA offers quality, it broadcasts internationally with up to eight languages simultaneously and feature programs focusing on the different cultures of the world and environment in which they exist. The MTA has also kept pace with technology, broadcasting in both analogue and digital services they have also created an app for Android and Apple smartphone users to accommodate their viewers on the go.

The Muslim Television Ahmadiyya International (MTA) is the first non-commercial Islamic television station to be aired worldwide 24 hours a day. The MTA is not dependent on sponsorships or license fees; this allows the network to concentrate on producing variety of programs that discuss various subjects for its viewers around the world. The programs are however not only religious, but also cultural, economical and educational content. To be more specific the subjects vary from matters such as International news, Sports, Science, Medicine, Children's shows and Documentaries. MTA’s contribution is provided by members in a non-profit organization known as (Waqar-e-Amal) who are usually Islamic believers and out of good faith help manage the daily operations of the network. MTA involves itself in all aspects of television from production to transmission they uses state of the art equipment in editing, filming and enhancing the viewer’s experience. MTA has taken the initiative, which is helping humanity sponsoring charity events and reaching the corners of the Earth showing the true face of Islam and their beliefs.

The voice of Ahmadiyyat Muslim community is to reach all ends of the Earth because of the advancements in technology; it allows them to use these resources to educate other cultures and provide discussions on the Islamic religion. Muslim Television Ahmadiyya (MTA) is watched by millions of people in five continents, every Friday Hadhrat Khlifat-al-Masih delivers an inspiring sermon that is watched all over the globe. MTA is a 24/7/365 running free Islamic Television Network broadcasting true teachings of Islam, which is translated simultaneously into six languages globally so all viewers can watch and take part. The Administrative structure of MTA consists of fourteen departments that are managed by 150 dedicated volunteers. The Weekly MTA telecasting schedule can be viewed on the Internet site WWW.MTA.TV. MTA can be watched on Roku TV Box, Jadoo TV Box, Smartphones, Internet, Satellite TV and Cable TV worldwide. MTA recognizes that television plays a significant role in the world and has accordingly devoted itself to providing content for the purpose of educating viewers on Islam and global events.


For details of each channel see:

Multi-media services

Other than Television broadcasts, MTA International provides online service in various languages covering MTA1 and MTA3 broadcasts. MTA also has a channel in the popular video-sharing site YouTube.

References

    Khan, M. (2003). Muslim Television Ahmadiyya. Retrieved March 28th, 2014, from http://www.alislam.org/library/periodicals/tariq-uk/chapter6.pdf