Moviepilot

Moviepilot
Web address moviepilot.com
Launched 2007
Alexa rank
 Increase 1867 (November 2014)[1]

Moviepilot is an American entertainment website that covers news and editorial for movies, television, popular culture, and video gaming. Originally founded in Berlin, Moviepilot also acts as a social media agency for movie studios, including 20th Century Fox and Sony, using audience analytics software to conduct digital marketing campaigns across social media.

While Moviepilot has an in-house staff of editors and writers, much of their content comes from fan contributors, in the "open-posting" vein of Bleacher Report or Tumblr. According to Quantcast, Moviepilot averages more than 60 million views per month and more than 14 million unique views in the U.S., second only to IMDb for movie websites.[2] Moviepilot also posts select stories through their multi-channel Facebook platform; their 14 channels total more than 28 million likes on Facebook, with "Moviepilot Horror" and "Moviepilot Vampires" tallying the highest marks (5.66m and 4.25m, respectively).[3]

Moviepilot skews fanboy and young adult, often posting quizzes and fan theory in addition to harder entertainment news, trailers, and content. They have offices in Venice, Los Angeles and Berlin.

History

Moviepilot was launched by co-founders Tobi Bauckhage, Jon Handschin, and Ben Kubota in 2007, a Berlin-based movie website that also offered social media consulting services to movie studios. Using an open-posting model that invites readers to write their own content, moviepilot.de grew to more than 6.8 million unique monthly views by October, 2014 (Google Analytics).[4]

Now centrally based in Venice, Los Angeles, Moviepilot employs approximately 50 employees worldwide.[5]

Contributor platform

Moviepilot affords fans the opportunity to create their own content through an open posting platform similar to Wordpress, but with distribution to a network of millions. From editorial and news writing to fan art and video production, much of the content on Moviepilot is created by fan contributors. Moviepilot rewards contributors with access to press events and celebrities, having recently launched a "Moviepilot Experience" series that chronicles fan perks.[6]

References

  1. ↑ "Moviepilot.com Site Info". Alexa Internet. Retrieved 6 November 2014.
  2. ↑ "Moviepilot.com Traffic and Demographic Statistics by Quantcast". Quantcast.com. Retrieved 6 November 2014.
  3. ↑ "Moviepilot". moviepilot.com. Retrieved 6 November 2014.
  4. ↑ "Moviepilot Sells Its German Business For $20M To Concentrate On The U.S.". TechCrunch. Retrieved 6 November 2014.
  5. ↑ "Moviepilot Looks to Fill Venice Headquarters - Los Angeles Business Journal". Labusinessjournal.com. Retrieved 6 November 2014.
  6. ↑ Moviepilot (1 October 2014). "MOVIEPILOT EXPERIENCE: Ride Along with Optimus Prime!". moviepilot.com. Retrieved 6 November 2014.