Moray Callum

Moray Callum (born 1958) is an automobile designer from Dumfries in Scotland, currently design director for Ford's North American brands' passenger cars. He is the younger brother of Jaguar Design Director Ian Callum.

Early years

Callum initially intended to become a vet, though by university age Callum elected to study architecture at Napier University in Edinburgh before becoming disillusioned with the prospect of calculating the size of waste pipes of seven-story buildings for the rest of his life.^[1] He changed disciplines and graduated in industrial design and followed the well-trodden car designer path of continuing his studies at the Royal College of Art in London, graduating with a Masters degree in transportation design.

Career

Early career

Upon graduation, Callum's car design career began in 1982 where he worked for Chrysler before joining PSA Peugeot Citroën advanced studio in Poissy, France, contributing to the design of passenger and commercial vehicles. In 1988/1989, Callum joined Ghia as a consultant designer where he contributed to the 1989 Ghia Via concept and the Aston Martin Lagonda Vignale. He also participated in Ghia's design consultancy to Jaguar.^[2]

Ford

In 1995 Callum was hired by Ford, for whom he had worked on numerous projects at Ghia, to work in Dearborn, Michigan, on North American vehicles. He worked on various notable North American projects including the facelift of the 2000 Ford Taurus, whose front grille design has been mischievously cited by some critics as the inspiration for his brother’s 2006 Jaguar XK design, as opposed to the Jaguar E-Type which inspired both.^[3] He also did work on the Ford Windstar, Mercury Villager, Super Duty pickup trucks, Ford Excursion, and the Ford EX concept.

Mazda

On September 7, 2001, Callum was promoted to lead Mazda worldwide design, where his team included Tsutomu "Tom" Matano, the designer of the Mazda MX-5. Callum was tasked with revitalising the Mazda range, which by the late 1990s was regarded as bland,^[4] and in this respect Callum has largely been viewed as successful^[5] with the creation of a consistent brand look that featured 'crisp black interiors and red-lighted instruments' and exteriors with 'edgy shapes that were emotional and almost biological – part flame, part flower, expressive of the sporting image the company sought'.^[6] He oversaw the daunting 2005 redesign of the iconic MX-5 and worked on almost every other vehicle in Mazda’s passenger car range including the 2006 Mazda5. He was also responsible for leading the design of Mazda’s new sporty crossovers, the 2007 CX-7 and CX-9 which were previewed by the 2005 Mazda MX-Crossport concept. He was also instrumental in the production of the Washu (Detroit 2003), Ibuki (Tokyo 2003), and Kabura (Detroit 2006) concept cars.^[7]

Return to Ford

Having overseen Mazda’s successful reinvention as a dynamic and sporty brand, Callum was moved by J Mays back to Ford as Design Director for Ford’s North American brands passenger cars where he reported to Peter Horbury from May 2006. This move, along with Horbury’s appointment as Executive Design Director for Ford North American brands, was part of Ford’s attempt to consolidate its ‘Red, White & Bold’ design strategy in an attempt to breathe fresh design into its expanding car line-up in North America. Callum was replaced at Mazda by Laurens van den Acker whilst his predecessor Patrick Schiavone was appointed designer of North American SUVs and pick-ups at Ford.

References

External links

• Ford’s Moray Callum Biography